Top Stories
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Who handles your dealership’s Google reviews?
Dealers from throughout the country gathered again on #WebinarWednesday to learn about “How to Deal with Negative Google Reviews” on…
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TexPlex side-by-side race series gets CVT belt sponsor
The TexPlex 2021 side-by-side racing series kicks off on Saturday at the famed off-road racing park in Midlothian, Texas, with…
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Moose Racing reveals new roller gear bag
Moose Racing has introduced its new roller gear bag. This new gear bag has been completely redesigned with added durability…
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Honda marks 30th anniversary as presenting partner of Ride for Kids
On Sunday, Sept. 12, riders across the nation will join forces on a single day to support the 28,000 children…
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Norton hired as manager for Triumph America
Triumph Motorcycles America has named Jack Norton as its new marketing communications manager. Norton is an experienced marketing professional with…
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40 Under 40 nomination deadline less than two weeks away
If you are deadline-oriented and eager to celebrate the top performers at your dealership, you’re in the right spot. The…
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Swappable batteries consortium for motorcycles formed by four OEMs
Honda announced that the company has signed a letter of intent with KTM AG, Piaggio & C SpA and Yamaha…
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Dealer: 40% of PWC buyers in 2020 were first-time buyers
That rising pace of personal watercraft sales during 2020 brought with it many first-time entrants into the PWC community. In…
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Polaris announces plans for full-size electric Ranger
Polaris has unveiled plans to debut a new 2022 electric Ranger utility side-by-side in late December 2021. The full-size Ranger…
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Dealership names top salesman for 2020
It wasn’t much of a surprise when a dealership known for its top-notch sales and customer service awarded its annual…
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LaVallee reveals next snowmobile town takeover
Remember Levi LaVallee’s stunt ride through St. Paul, Minnesota, or perhaps his epic snowmobile flip as part of the buildup…
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Parts Unlimited adds Virginia Championship Hare Scramble Series to program
Parts Unlimited has teamed up with the Virginia Championship Hare Scramble Series (VCHSS) as part of the 2021 We Support…
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2021 Aprilia RS 660 approved for MotoAmerica Twins Cup Championship
MotoAmerica announced that the 2021 Aprilia RS 660 has met the AMA’s homologation requirements and is approved to compete in…
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Swartz adds Energica to MOTUS, Dyno shop in Mass.
Italy-based Energica Motor Company S.p.A. has announced that its newest dealership in the U.S. is Energica of New England in…
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Europe: A look at the 1902 Laurin & Klement SLAVIA B 240cc single
To mark 120 years of motorsport, Czech company ŠKODA AUTO is presenting 18 of the most important sports models in…
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Snowmobile dealerships seeing new customers
After a summer and fall that saw unprecedented sales for powersports machines throughout, snowmobile dealerships are also finding new customers…
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Honda announces new PCX scooter, other 2021 models
Honda has announced one new and three returning small-displacement offerings, which include a sportbike and a trio of scooters. Leading…
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‘Put another dime in the jukebox’: Joan Jett teams up with Can-Am
As part of its ongoing efforts to promote diversity in powersports, BRP is collaborating with two power players in the…
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Rockford Fosgate begins shipping new Motorsports Can Speakers
Rockford Fosgate announced that the new Motorsports Can Speakers have started to ship. M2WL-65MB and M0WL-65MB are shipping now with…
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The Ranch Harley-Davidson moving locations, will add RV sales
Located in the college metropolitan community of College Station – home of Texas A&M – the owners of The Ranch…
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