Previous Top Daily Stories
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Putin gifts Alaska man new Ural during U.S. visit
Russian officials delivered the new Ural bike to Mark Warren after they heard the man express frustration over finding replacement…
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Can-Am reveals new Outlander electric ATV and next-gen Defender SxS
BRP is taking a two-pronged approach to the future of powersports. On one side, the company is pushing ahead with…
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Honda South Carolina Manufacturing rolls 500,000th UTV off the line
The landmark unit — a Pioneer 1000 — rolled off the line during a plant-wide celebration, underscoring the facility’s role…
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Denago targets next generation with affordable Mudhawk youth ATVs
With many dealers reporting growth in entry-level and youth powersports segments, affordable ATVs like Denago’s Mudhawk 6 and 10 FI…
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Ducati’s motocross bike, Desmo450 MX, hits U.S. dealerships
The Desmo450 MX, Ducati's first entrance into the motocross segment, is now available in U.S. dealerships and comes with an…
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RumbleOn rebrand signals back-to-dealer focus after Q2 challenges
RumbleOn has officially rebranded as RideNow Group in a strategic move aimed at strengthening its powersports dealership operations, following a…
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Arctic Cat restarts snowmobile, SxS production at Minnesota facility
Three months after its acquisition, Arctic Cat has resumed production on both snowmobiles and UTVs at its manufacturing facility in…
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Suzuki reveals 2026 GSX-R1000/R and 40th anniversary GSX-R editions
The GSX-R story began in 1985 with the debut of the GSX-R750, a groundbreaking sportbike that brought race-level technology to…
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H-D set to launch all-new, more ‘accessible’ Sprint at under $6K
During a July 30 2Q earnings call, Harley-Davidson CEO Jochen Zeitz says the company plans on releasing the new entry-level…
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Colby Raha breaks another world record at Sturgis
Motocross daredevil Colby Raha successfully launched 205 feet on a Harley V-Twin Motorcycle at the Record Breakers event at the…
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Harley beats Wall Street revenue estimates in Q2 despite sales drop
Harley-Davidson exceeded revenue expectations in Q2 2025, but profits and motorcycle sales fell sharply as the company navigates soft demand,…
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Yamaha reports ‘demand lag’ for powersports and marine segments in Q2
Yamaha Motor Co., Ltd. reported softer sales and profits in Q2 2025 as global demand cooled across key powersports categories…
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Harley-Davidson names new CEO as Zeitz prepares exit
Harley-Davidson has announced that Artie Starrs will become its next president and CEO, effective October 1, 2025. He is currently…
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MIC warns of tariff impact amid strong U.S. Q2 growth and global trade tensions
The MIC is warning that recently imposed and expanded U.S. tariffs could carry serious consequences for the powersports sector, even…
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Kawasaki supercharges the sport SxS segment with 2026 Teryx4 and Teryx5 H2 lineup
Featuring a factory-installed, 999cc in-line four-cylinder supercharged engine producing 250 horsepower and 146 lb-ft of torque, the new H2 models…
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Harley-Davidson to sell over $5B of existing retail loans to KKR, PIMCO
Harley-Davidson will use the $1.25B of cash freed to reinvest, reduce $450 million of debt and return $500 million to shareholders.
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Honda’s global reach helps OEM hit 500 million-unit milestone
Honda started motorcycle production in 1949. In 1997, Honda surpassed the 100 million production milestone, followed by 300 million units…
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Polaris reports Q2 2025 financial results amid industry headwinds
Polaris Inc. reported second-quarter 2025 revenue of $1.85 billion, down 6% year-over-year, citing planned shipment reductions, softer industry demand, and…
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Polaris introduces new entry-level UTV for under $10K
With an MSRP of $9,999, the Ranger 500 was engineered to be easy to operate, with simplified controls and minimal…
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Motorcycle Mall celebrates 50 years as a powersports industry leader in New Jersey
The family-owned and operated dealership, now in its third generation, will mark the milestone with a major customer appreciation event…
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