UTV
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Tread Lightly Canada launches national stewardship initiative
The initiative aims to promote responsible outdoor recreation through education, stewardship, partnerships, and sustainable trail advocacy.
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SEMA, ORBA-backed bill seeks to protect motorized access on federal lands
Legislation supported by the Specialty Equipment Market Association (SEMA) and the Off-Road Business Association (ORBA) has been introduced in the…
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Massimo confirms U.S. DOD, Army purchase orders
Orders support facility operations, maintenance, logistics movement, and day-to-day fleet activities as Massimo continues expanding government, military business.
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Turn 14 expands UTV accessories lineup with Elektric Offroad Designs partnership
The addition comes as the UTV aftermarket plays an increasing role as a revenue driver for dealerships, particularly as customers…
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Polaris celebrates America’s 250th anniversary with custom Ranger giveaway
Polaris is giving away this limited-edition 1776 custom Ranger Crew XD 1500 NorthStar and and an all-expenses-paid trip to Nashville.
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EVP acquires TAPP Clutch, expands CVT drivetrain portfolio
The acquisition formalizes a long-standing partnership between the two companies and brings TAPP’s clutch technology under the EVP umbrella.
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Massimo Group launches AI security platform initiative
The new artificial intelligence initiative will integrate autonomous patrol vehicles, spherical robots and drone systems used for security.
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Red Dot names Doug Bobay vice president of global HR amid growth initiatives
Red Dot Corporation, a longtime manufacturer of mobile HVAC systems for heavy-duty vehicles and powersports applications, has appointed Doug Bobay…
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Marine Corps awards Polaris $98M for lightweight UTV production
The five-year contract extension includes the production and delivery of Polaris' MRZR Alpha Ultra-Light Tactical Vehicle, the OEM's most advanced…
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Massimo expands HVAC UTV lineup with Sentinel 770 launch
Massimo says the Sentinel HVAC lineup is part of its longer-term strategy to diversify revenue streams, strengthen dealer relationships and…
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Kawasaki announces its 2027 MULE SX lineup
The MULE SX takes many of the same styling cues from its larger siblings in the MULE PRO line, but…
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Arctic Cat marks one year under new ownership with focus on growth, product development
Arctic Cat is celebrating the first anniversary of its return to independent ownership, highlighting a year of operational recovery, product…
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Tariff uncertainty ripples across powersports industry as OEMs, associations respond
Recent announcements from companies including Polaris Inc. and BRP Inc., along with advocacy efforts from industry groups such as the…
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Massimo Group appoints new CEO, Shan transitions to executive chairman
Massimo Motorsports VP Quenton Petersen will take over as CEO, while the company's founding chief executive, David Shan, will transition…
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John Deere agrees to $99M settlement in right-to-repair case
The settlement will create a fund to compensate farmers who paid Deere or its dealers for repairs to large agricultural…
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Illinois town approves incentive deal for Riverside Powersports expansion
Riverside Powersports, a multiline dealership in Ottawa, Illinois, plans to expand to a second location in Plano with a tax…
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Turn 14 Distribution adds Counteract balancing solutions for powersports dealers
The move adds a new category of service-focused products to Turn 14’s growing powersports offering, giving authorized dealers access to…
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HISUN expands Charles Kim’s role to chief product and marketing officer
Kim will now oversee product architecture, pricing, positioning, and customer experience, while continuing to lead development of new vehicle platforms.
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Polaris partners with popular YouTuber Cleetus McFarland
The collaboration will celebrate “motorsports mayhem” and give fans of the popular YouTuber more ways to join in through experiences,…
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CFMOTO unveils all-new ZFORCE Z10 lineup, marking push into sport SxS segment
Developed in collaboration between CFMOTO’s U.S. Design & Innovation Group and its global design team, the Z10 platform represents the…
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