UTV
-
Polaris targets another Dakar win with 2026 RZR Factory Race Team announcement
For dealers, the announcement reinforces Polaris’ global racing ambitions — and the halo effect that competitive success brings back to…
Read More » -
Can-Am rolls out HVAC-equipped SxS, new color scheme for electric ATV
The Defender DPS CAB HD10 is available in three- and six-seat configurations, and starts at $23,999, while the new camo…
Read More » -
Toyota reveals high-performance Scion 01 SxS concept
Developed by Toyota’s North American engineering team, the Scion 01 packs a high-output turbocharged four-cylinder hybrid engine drawn from Toyota’s…
Read More » -
Powersports manufacturer seeks ‘stalking horse bid’ ahead of potential sale
A well-known U.S. powersports manufacturer and distributor with a network of more than 300 dealers has begun a strategic review…
Read More » -
SSR Motorsports taps Scot Harden as VP of sales and marketing
Harden is widely known across the industry, bringing more than 40 years of experience in brand building, product development, dealer…
Read More » -
Massimo receives influx of unit orders heading into the holidays
A series of holiday sales promotions — plus the launch of its 2026 vehicle lineup — helped deliver Massimo a…
Read More » -
North Dakota dealer’s auto experience helps SxS sales surge
The North Dakota dealership is seeing a spike in side-by-side sales, thanks to the evolution of machines like the Can-Am…
Read More » -
‘KYMCO Joe’ returns as KYMCO USA resets leadership
KYMCO USA, Inc. has appointed Frank Yang as interim CEO, and brought back longtime executive Joe “KYMCO Joe” Wofford as…
Read More » -
Polaris gives over $135K to OHV, snow organizations through Trails Grants
When combined with this year's spring Trails Grants, Polaris has now donated more than $255,000 in 2025 and nearly $4…
Read More » -
Maine dealership transitions to new ownership as longtime GM takes the helm
See how this Sanford, Maine dealership continues its growth and customer-focused legacy under the familiar leadership of Kevin Normand.
Read More » -
Honda to spotlight innovation at AIMExpo 2026, invests $9.6 million in ATV plant
As Honda prepares for AIMExpo and invests in U.S. manufacturing, both initiatives underscore its commitment to dealer relationships, American production,…
Read More » -
Polaris Q3 sales rise 7% to $1.8 billion
Coming on the heels of the majority sale of its Indian Motorcycle brand, Polaris posted a successful third quarter, driven…
Read More » -
Can-Am expands partnership with MeatEater to promote outdoors
Rinella and his crew reach millions of hunters, anglers, and outdoor enthusiasts, many of whom are ideal customers for Can-Am’s…
Read More » -
Polaris continues its 2026 off-road offerings with new RZR, Ranger models
Polaris expands its off-road lineup for the 2026 model year with several RZR upgrades and two all-new Ranger XD 1500…
Read More » -
MIC president named vice chair of ORR board
Christy LaCurelle, president and CEO of the Motorcycle Industry Council (MIC), has been elected vice chair of the board of…
Read More » -
Massimo expands UTV lineup with Buck 450 and T-Boss 900L crew models
The company says the new UTV rollout is the start of its investment in its product offerings, giving customers more…
Read More » -
Meyer Distributing expands powersports portfolio with EFX Tires partnership
The partnership adds depth to Meyer’s expanding powersports division, which has seen strong growth in both product demand and customer…
Read More » -
Argo unveils newest commercial UTV
Powered by a four-stroke, three-cylinder, liquid-cooled engine, the XU 850 delivers 48 lb-ft of torque, 2,000-pound towing capacity and a…
Read More » -
Polaris’ Camp RZR returns to kick off dune-riding season
Held at Glamis Imperial Sand Dunes, this annual event ignites passion and adventure in every attendee through off-road demo rides,…
Read More » -
Polaris’ military UTV named finalist in ‘Coolest Thing Made in Minnesota’ contest
Polaris has advanced to the final round of the Coolest Thing Made in Minnesota contest with its MRZR military-grade side-by-side,…
Read More »