Personal Watercraft
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Kawasaki unveils 2025 Jet Ski STX 160 series
These models are set to hit Kawasaki dealerships beginning in the Winter of 2025.
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Boating Industry editor joins PR firm as account director
Rushton Gregory Communications announced it is adding to the vast marketing experience it has relied on for the past two…
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Boating Industry expands leadership team, names Madelyn Pegg managing editor
PSB Associate Editor Madelyn Pegg has been promoted to managing editor of Boating Industry,
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Kawasaki previews Jet Ski models at International Distribution Meeting
Kawasaki revealed multiple new models including the all-new Jet Ski SX-X160 stand-up watercraft.
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Taiga Motors acquired by marine EV group
Stewart Wilkinson’s group controls marine electrification brands, including Vita, Evoy, and Aqua superPower, and now has acquired Taiga Motors in…
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Kawasaki hosts California assemblymember at headquarters
The visit emphasized the importance of Kawasaki’s economic footprint to the region as well as the commitment of Assemblymember Dixon…
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Yamaha Motor explores flax fiber for PWCs
Yamaha Motor has begun new R&D projects to explore using plant-derived composites such as flax fiber in PWC hulls.
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Yamaha Marine names Seti national sales manager for G3 Boats
Yamaha U.S. Marine Business Unit has named Bryan Seti as its new national sales and marketing manager for G3 Boats.…
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Sea-Doo names brand ambassador
AquaDan's enthusiasm for life on the water has inspired countless new riders to get out and live their best lives,…
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Yamaha Marine donates PWCs to Florida Fish and Wildlife Conservation Commission
The Yamaha U.S. Marine Business Unit recently donated two Yamaha WaveRunners to the Florida Fish and Wildlife Commission (FWC) to…
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Sea-Doo shares PWC safety tips to remind customers of before 4th of July weekend
This year, the National Marine Manufacturers Association estimates that 100 million people will go boating, which means a lot of…
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Kawasaki offers replacement Jet Ski watercraft engines
Kawasaki says that offering replacement engines for select Jet Ski models helps extend the longevity of an owner's watercraft.
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Kawasaki releases the Jet Ski Ultra 160 series and Ultra 310 series
The Jet Ski Ultra 160 models harness the renowned engine from the Jet Ski STX 160 series while integrating many…
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PWC demand shows rising interest and sales growth
Location plays a significant role in PWC sales as consumers seek out inventory that is easily accessible to them, so…
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PWC sales trends for the summer selling season
While the boating market generally declined a bit in 2023, coming off the post-COVID demand surge, the PWC has yet…
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Kawasaki unveils 2025 Jet Ski Ultra 160LX-S Angler PWC
The PWC offers new features, such as a 7-inch Garmin Echomap Navigation, and has been designed to take riders to…
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Taiga Motors streamlines business model, continues to satisfy dealer partners
Dealers that partner with Taiga are known as TSPs and after a customer orders a unit through the company, a…
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Massimo Group files for IPO, plans to raise $25 million
The Texas-based company was founded in 2009 and, according to its Nasdaq filings, booked $100 million in sales for the…
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BRP reports flat retail sales in Q3 FY2024
North American quarterly retail sales were up for SSV, ATV and Snowmobile, offset by lower retail of PWC, 3WV and…
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Taiga doubles production, increases revenue during Q3
Production more than doubled for Taiga with 365 vehicles manufactured during Q3 of 2023.
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