News
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NPA to sponsor and speak at Powersports Finance Summit in Columbus
NPA chief executive Jim Woodruff will kick off the conference on Tuesday, September 23, at 1:30 p.m. with a presentation…
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Arctic Cat gives Hay Days a sneak peek of the new EPS-equipped ZR 600
In front of a packed crowd at Hay Days, Arctic Cat revealed its latest snowmobile for the 2026 model lineup,…
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The Turn Around Project: Episode 3 — reflections, roadmaps and results
In episode three of the Turn Around Project, Max Materne lays out a six-step plan to revive the struggling dealership…
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Accelerate Conference session to spotlight workplace culture
The upcoming Powersports Business Accelerate Conference will feature insight from industry consultant Matt Heller on how to improve your dealership's…
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Taiga reveals new Orca electric watercraft at Monaco Yacht Club
Taiga Motors Inc. unveiled its next-generation Orca electric watercraft lineup at the Monaco Yacht Club, introducing a new 3-seat crossover…
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Find It Now USA expands with new office, team members, and GPS products
Find It Now USA (FIN), a leading provider of GPS-enabled powersports security systems, has expanded its operations with a new…
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BMW presents Pope with a modified motorcycle
The BMW R 18 Transcontinental is a special edition that features Pope Leo XIV's signature, and will be auctioned off…
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Husqvarna updates its 701 Enduro and Supermoto bikes
Hsuqvarna releases new and improved 701 Enduro and 701 Supermoto bikes, each featuring a redesigned LC4 engine compliant with the…
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Yamaha releases 2026 ATV lineup, including 70th anniversary models
Yamaha's off-road sport and utility ATV lineup includes the Grizzly, Kodiak, Raptor, and YFZ models, as well as a special…
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Legendary Harley-Davidson Dealer Group acquires Windy City Motorcycle Company
Founded in 2000 by Ozzie and Jill Giglio, Windy City grew from a single Harley-Davidson dealership in Villa Park into…
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Dealer-backed SuperTwins project helps Honda secure AFT victory
Powered by a 755cc parallel-twin from a Honda Transalp and Hornet, Trent Lowe won the AFT's Springfield Mile, Honda's first…
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Rainey’s Ride to the Races raises $142,000 for rider safety
In total, the event has now generated more than $650,000 to fund Airfence and Alpina soft barriers that help protect…
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SmartBank expands dealer floor plan program, adds Chris Collier to lead growth
Based in Jacksonville, Florida, Collier will work directly with dealers and manufacturers to provide customized floor plan lending solutions.
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Lessons from auto dealers: processes, response times, ‘invisible’ opportunities
Pied Piper’s Fran and Cameron O’Hagan share what powersports retailers can borrow — and what they should avoid — from…
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Kymco launches into a new era of super touring scooters
Kymco's all-new AK550i Premium offers a unique fusion of motorcycle performance, advanced touring technology, and everyday rideability.
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Opinion: Why I’m headed to DealerConnect 2025
Motohunt VP, Jacob Berry explains why he likes dealer-focused tradeshows such as DealerConnect and Accelerate.
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Roundhouse Powersports closes Pennsylvania location; Unlimited Cycles to step in
Roundhouse Powersports has announced the immediate closure of its Duncansville, Pennsylvania, dealership, marking the end of its seven-year business tenure.
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Triumph takes on cross-country racing with its newest TF lineup
The newly developed TF 250-C and 450-C mark Triumph’s first entry into the cross-country market, an entirely new segment for…
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Beta USA expands dealer support with new regional sales managers
National Hare & Hound Champion Joe Wasson will continue managing the Southwest territory, working alongside National Sales Manager Frank Pilg…
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Aprilia Racing releases limited edition RSV4 X-GP
The limited-edition RSV4 X-GP motorcycle is limited to just 30 units, and was created to celebrate ten years since the…
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