Distributors/Aftermarket
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Toolamation acquires snowmobile shop Goodwin Performance
In a statement released April 2, Goodwin Performance, a snowmobile aftermarket performance shop, announced that it is being acquired by…
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Cardo and RSD join forces to bring limited-edition motorcycle communication device
Wireless communication solutions company Cardo announced its collaboration with Roland Sands Design to bring to market the PackTalk PRO RSD,…
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Parts Unlimited onboards two new sales reps
Parts Unlimited (LeMans Corp.) recently announced the addition of two new sales representatives for the Northeast and Central East regions.
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Chanler Hartwick joins MIC as new membership manager
A lifelong enthusiast, Hartwick began racing off-road motorcycles in her youth and maintained that passion throughout her career. After graduating…
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PSB highlights aftermarket product releases from Drag Specialties, ProTaper and S&S
Powersports Business highlights several new aftermarket product releases from Drag Specialties, ProTaper and S&S Cycle.
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Commercial Sewing founder Sam Mazzarelli passes away at 82
Mazzarelli loved snowmobiling and the powersport industry. He sponsored many races and was proud of his sponsorship of the Goodwin…
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LeMans Corp. appoints Rob Schlueter as marketing director
With a dynamic mix of industry expertise and brand-building, Schlueter is set to drive LeMans' marketing strategy forward, strengthening brand…
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Goldman, other U.S. economic forecasts more dire as tariff impacts becoming a reality
Josh Schafer of Yahoo Finance recently reported that Goldman Sachs is among the financial firms worried about the U.S. economy…
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MIC: What will taxes on imports mean for powersports?
MIC seeks input from members and leaders across powersports on what these new taxes will do to their businesses.
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Moto Canada pushes back against U.S. tariffs, supports counter-tariffs
Moto Canada urges both governments to reconsider these measures and prioritize preserving jobs and economic stability on both sides of…
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Trump administration goes ahead with tariffs after month-long pause
President Donald Trump said last month that he was imposing tariffs on Canada and Mexico, our North American allies and…
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U.K. fastener company Pro-Bolt names Moto-D Racing as its North American distributor
The partnership brings Pro-Bolt's line of stainless steel, aluminum, and titanium motorcycle components to dealers and consumers across the United…
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S&S Cycle onboards Jeremy Gilbert as senior manager of special projects
S&S Cycle announces the return of Jeremy Gilbert as senior manager of special projects after previously working for the company…
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Heidenau Tires names new distribution partners in the U.S.
Nova Motorcycles of Massachusetts will offer Heidenau Race tires, and Cedar Rapids Tire of Iowa will carry its ADV, vintage,…
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Patrick Industries acquires electronics manufacturer
Medallion Instrumentation is a customized instrumentation and vehicle electronics provider for marine, RV and powersports markets.
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Drag Specialties reveals latest product releases
Drag Specialties unveils its latest products, including new clutch cables, a fuel line, seat, brake pedals and brake sensors.
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AIMExpo calls final Vegas event ‘biggest, best yet’
Boasting some of the biggest numbers ever for exhibitors and attendance, the MIC Events team is looking ahead toward moving…
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Turn 14 becomes presenting sponsor of 2025 Vintage Motorcycle Days
With warehouses in Pennsylvania, Texas, Nevada and Indiana, Turn 14 Distribution’s dedication to powersports makes it an ideal partner for…
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LeMans releases post NVP report
The NVP Product Expo, hosted by Parts Unlimited and Drag Specialties, successfully concluded its 2025 event at the Kentucky International…
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Evolution Optiks to aid concussion diagnostics for MotoAmerica
Evolution Optiks' portable head-mounted device uses proprietary technology to track and analyze involuntary movements of the eye in response to…
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