Dealers
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BRP launches packaged brand adventures in U.S.
Today, BRP launched a new pilot program, Uncharted Society, that will offer more than 40 expertly curated experiences using powersports…
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Zero starts Cash for Carbon motorcycle trade-in program
Zero Motorcycles today announced the brief return of its most successful incentive program, Cash for Carbon. The ongoing lockdown restrictions…
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2021 off-road motorcycle models revealed
With taglines such as “Be Next,” “The Bike That Builds Champions” and “Get the Off-Road Edge,” there is plenty of…
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European brand reports best sales ever for month of June
A top European motorcycle manufacturer has revealed that the brand posted its best sales results ever for the month of…
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All-new 2021 side-by-sides revealed; $22K MSRP to start
Start with a 1000-class sport side-by-side and add a Trail Edition and Special Edition. Sounds like an ideal start to…
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Ford’s new Bronco reveal worth keeping an eye on
Off-road enthusiasts at your dealership might be interested in discussing the all-new Ford Bronco’s upcoming launch as they peruse your…
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Dealership quadruples in size to create megastore
Have you heard about the dealership that’s moving out of its current 9,000 square-foot digs and moving into a behemoth…
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26K side-by-sides recalled due to crash hazard
The U.S. Consumer Product Safety Commission has announced the recall of about 26,730 side-by-sides that were sold in the U.S.,…
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Polaris recalls Phoenix 200 ATVs due to crash hazard
The U.S. Consumer Product Safety Commission announced that Polaris is recalling about 2,800 Phoenix 200 ATVs. The throttle lever stop…
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BRP’s side-by-side retail growth for May revealed; new plant ahead
BRP announced today that it is increasing its manufacturing capacity with the construction of a new facility in Mexico to…
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Indian continues support of Veterans Charity Ride to Sturgis 2020
Indian Motorcycle announced its continued support and sponsorship of the sixth annual Veterans Charity Ride (VCR) to Sturgis. This year,…
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Third location acquired by Harley-Davidson dealership owners
George Chaconas of Performance Brokerage Services shares news with Powersports Business readers of his latest brokered transaction involving the sale…
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Demo-to-own motorcycle program launches
A major dealership operation serving the greater Chicago and Milwaukee market has found a partner for the dealership’s first-of-its-kind demo…
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Pro motocross postpones start of 2020 season due to coronavirus
Despite the tireless and sustained efforts on behalf of both series and event organizers, MX Sports Pro Racing has made…
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Can-Am side-by-side to ‘push the boundaries even further’
Can-Am Off-Road vehicles have been on a roll recently, leading the performance off-road world. But never one to take success…
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MV Agusta reveals limited edition Brutale 1000 RR
Dubbed the most power hyper naked bike in the world, with power and torque values setting new records at 208…
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Skyrocketing COVID-19 infections force dealer to close showroom to public
An increasing rate of local COVID-19 infections has led a Texas dealership to return to a closed showroom. All customers…
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ORV company adds Western U.S. regional sales manager
One of the fastest-growing off-road vehicle manufacturers in the country is expanding its sales staff with a former Tucker regional…
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American Honda provides statement concerning termination of Abernathy’s
The following statement provided to Powersports Business is from American Honda: American Honda has conducted an independent investigation of various…
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Indian partners with Roland Sands Design for FTR 1200 accessories
Indian Motorcycle has unveiled a collaborative line of race-inspired accessories for FTR 1200 models, designed in partnership with Roland Sands…
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