Indian continues support of Veterans Charity Ride to Sturgis 2020

Indian Motorcycle announced its continued support and sponsorship of the sixth annual Veterans Charity Ride (VCR) to Sturgis. This year, in addition to using the organization’s unique brand of motorcycle therapy to aid combat veterans dealing with PTSD, the veteran-operated, non-profit organization will implement a “service before self” initiative to show appreciation to first responders who have been working on the frontlines during the COVID-19 pandemic.

Veteran’s Charity Ride uses “motorcycle therapy,” a proven remedy that provides therapeutic solutions to help fellow veterans move forward and adjust to civilian life. The 2020 ride will include 15 total veterans — nine new veterans, along with six returning veterans who will serve as mentors.

"During these extraordinary times, getting our veterans out of the house and supporting them with the liberating power of motorcycle therapy is more important than ever,” said Dave Frey, U.S. Army Veteran and Veterans Charity Ride Founder. “To be able to combine those efforts and honor our selfless and invaluable first responders during this unprecedented pandemic makes this journey even more gratifying. In light of COVID-19, we will be implementing necessary precautions to stay safe and healthy, as we come together to heal and support one another on our ride to the legendary Sturgis Motorcycle Rally.”

This year’s ride to Sturgis will start on July 29, 2020 in Moab, Utah where the group will cruise through the mountainous roads of Utah, stop in the cities of Craig and Fort Collins, Colorado, and ride through some of the nation’s most scenic backroads and highways before arriving at the Sturgis Motorcycle Rally in South Dakota on August 7, 2020.

The travelers will be riding a variety of Indian Motorcycle models, outfitted with ReKluse auto clutch systems and custom-built Champion Sidecars for amputee and paraplegic veterans. The journey provides an experience for veterans to bond by implementing team-building exercises that allow riders to share stories and memories of their service during a two-week, mind-cleansing motorcycle ride. 

For years, VCR has supported veterans by creating a healing atmosphere through motorcycle riding and camaraderie when stopping at several small towns to commemorate and honor our nation’s veteran heroes. This year, the event will have an added focus on lives outside of veterans, extended to first responders who have courageously held the frontlines in the fight against the coronavirus pandemic. By following strict safety and sanitary guidelines, VCR will extend an additional hand out to these frontline workers by providing personal protection equipment and hosting barbecues at select tour stops.

“Our nation’s veterans and healthcare workers are an inspiration, and we’re grateful to be a part of an experience that honors their selflessness and sacrifices for our country,” said Reid Wilson, vice president for Indian Motorcycle. “We’re honored to continue supporting the Veterans Charity Ride and are humbled by their work and positive impact on our veterans.”

The Veterans Charity Ride to Sturgis was conceived and developed by veteran Army Paratrooper Dave Frey and Emmy Award-winning producer and director Robert Manciero, leveraging the therapeutic effects of motorcycle riding to create an adventure of a lifetime for wounded veterans.

To support the Veterans Charity Ride, donate, or to learn more visit IndianMotorcycle.com and VeteransCharityRide.org.

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