News Enewsletter
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Kandi makes connections at AIMExpo, focuses on North American expansion
The China-based electric golf cart and UTV manufacturer says North America remains one of its core strategic markets for Kandi's…
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Magic City Harley-Davidson to close after 13 years in North Dakota
The Minot, North Dakota, Harley dealer announced it will permanently close its doors later this spring, marking the end of…
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Stark Future reports record growth, profitability as dealer sell-through accelerates
Stark capped the year with 97% growth in Q4, driven largely by increased performance at existing dealerships and continued geographic…
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KTM adds to its executive team, hires former BMW VP
Stephan Reiff will join KTM as its new chief commercial officer, where he will be responsible for sales, marketing, brand…
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Rides4Fun announces 2026 schedule featuring eight scenic motorcycle getaways
With eight events to choose from, each location offers immediate access to notable motorcycle routes, including the Tail of the…
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Honda’s TRX90X returns for the 2026 model year
With its approachable performance, reliability, and build quality, Honda says the TRX90 is the perfect entry-level machine that opens the…
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KTM releases six updated Duke naked bikes for the 2026 model year
KTM springs into the New Year with six different available Duke models, including the lightweight 125 and 250 Dukes, and…
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Polaris’ Free Snowmobile Rides program returns in February
Polaris reported that last year’s program reached capacity within weeks, prompting the company to bring the initiative back for 2026.
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Women’s Motocross Championship joins SMX for 2026 with Synchrony as presenting sponsor
Susan Medrano, senior vice president and general manager of Synchrony Outdoors, said the partnership aligns with the company’s broader efforts…
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Indian Motorcycle celebrates 125 years with ‘Never Finished’ campaign
America's first motorcycle company is celebrating its 125th anniversary throughout 2026 with a variety of products, programs, and rider promotions.
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KTM unveils two 1390 Super Adventure bikes
KTM's 1390 Super Adventure R is an off-road machine that can handle different terrains, while the S Evo is street-focused…
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Sherco U.S. doubles down on premium product and star power
The company has confirmed it will bring a very limited number of Sherco Xtrem Edition models to the U.S., while…
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Biker’s Choice targets custom and DIY market with new product lineup
Biker’s Choice rolled into AIMExpo last week with a fresh lineup of custom accessories and maintenance-focused products aimed at both…
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KTM’s Tomac finishes first in the 450MX at the SMX opener in Anaheim
The opening round of the 2026 SMX World Championship saw Eli Tomac take home the 450MX title, while in the…
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Moose Offroad named official gear partner of Liqui Moly Beta Racing
The partnership brings together two established brands with deep ties to off-road racing and rider-focused product development.
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Yamaha Motor Finance Corp. USA appoints new president
YMFUS taps 20-year veteran and financial services executive, Kevin Duck, to lead the next phase of the company's growth and…
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The Dealer Lab: Redesigning the dealership model
After sharing his 90-day turnaround project, Max Materne is launching the Dealer Lab, where dealership strategies and processes will be…
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Segway introduces new electric dirt bike, e-bikes at CES 2026
The popular micromobility manufacturer is expanding its e-bike lineup with the tech-forward Myon and Muxi, to go along with its…
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Norton Motorcycles targets U.S. relaunch with four new models and expanded dealer network
The iconic British brand is showcasing three of its four new models this week at AIMExpo in Anaheim, marking its…
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Honda adds E-Clutch to CB750 Hornet, drops prices on popular sports models
In addition to adding E-Clutch to the CB750 Hornet for 2026, Honda is also reducing the MSRP on multiple CB…
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