Latest News
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Stark Future reveals VARG EX road-legal enduro motorcycle
Three years after introducing the Stark VARG MX, Stark unveils its first road-legal motorcycle that delivers 80hp.
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MTRSPT1 now available on MotoAmerica YouTube channel
MTRSPT1 is a 24/7 live-streaming network that delivers motorsports entertainment including the MotoAmerica Championship, and will bring its 24-hour live…
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SSR Motorsports reveals new pit bikes for 2025
Riders who loved the TR/TX series will appreciate the upgrades in technology, aesthetics, and ride experience of the new R-series,…
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The One Motorcycle Show heads to Las Vegas with AIMExpo
The collaboration will give manufacturers, retailers, and consumers more ways to engage, bringing the powersports community together.
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Ducati reveals 2025 Multistrada V2
The completely redesigned mid-size crossover Multistrada V2 sets new benchmarks for lightness, handling, and ease of riding.
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Automotive group acquires North Carolina dealerships
North Carolina's Motorcycles of Charlotte and Motorcycles of Greensboro have been sold from Mark and Gail Engel to Sonic Automotive.
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MIC Symposium to cover election’s impact on powersports industry
The event will be held online Thursday, January 16, from 12-1pm CT. The Symposium is free for MIC members and…
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Keeway America teams up with Northpoint Commercial Finance
Dealers can now utilize Northpoint Commercial Finance to plan for 2025 by expanding their Keeway and Benelli offering with the…
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FIM MiniCup USA, Ohvale USA partner for five-round series
This collaboration ensures a premier racing experience for young riders at one of the most exciting venues in the country,…
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Triumph unveils Bonneville Bobber TFC
Beginning in February, 750 Bobber TFC models will be available with a listed MSRP of $18,495.
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BRP reports Q3 results, sales drop in North America
Revenues decreased 17.5% due to softer demand and continued focus on reducing network inventory levels. North American retail sales decreased…
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Segway assembles e-Bike team, develops dealer-centric sales model
Segway has assembled a dedicated electric bike division in the U.S. to support the launch of its first two e-bikes…
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Carolina Harley-Davidson dealerships sold to dealer group
Carolina Coast Harley-Davidson and Beach House Harley-Davidson have been sold to the Cole Family of Harley-Davidson Dealerships.
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Dealers ‘Connect’ in Columbus
The whole point of the event (besides educating dealers) was to highlight the importance of the association to members. The…
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Suzuki announces final 2025 models
Suzuki brings back iconic favorites from several categories, including sportbike, street, crossover, sport touring, and adventure.
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INTERMOT 2024 kicks off in Cologne
The motorcycle expo runs from December 5-8, 2024, in Cologne, Germany.
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Can-Am rolls first electric motorcycle off assembly line
The first production bike – a 2025 Can-Am Origin #0001 – recently rolled off the assembly line at the company’s…
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Yuasa celebrates 45th anniversary
Yuasa Battery is celebrating its 45th year of doing business in North America. But the story of this major powersports…
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Pied Piper welcomes Eric O’Hagan as director of AI/ML
O'Hagan will lead Pied Piper’s ongoing efforts to leverage artificial intelligence and machine learning technologies, enhancing products, improving client experiences…
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KTM reveals 2025 890 ADVENTURE R
The 2025 KTM KTM 890 ADVENTURE R offers a WP suspension package featuring time-proven hardware on each end, with a…
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