Latest News
-
Monster Energy and Yamaha strengthen global partnership
Yamaha Motor Corporation, USA (YMUS) has announced a renewal with Monster Energy, and its strengthened global partnership. The partnership will…
Read More » -
QUIN, RapidSOS partner to improve safety of motorcyclists
Quin and RapidSOS have partnered to help first responders expedite and better prepare emergency responses in an accident. Quin was the…
Read More » -
Yamaha offers Ukraine aid with portable generator shipment
Yamaha Motor Co. has delivered 215 portable power generators for Ukraine to the Japan International Cooperation Agency (JICA). The generators…
Read More » -
WPS signs distribution agreement with S&S Cycle
Western Power Sports (WPS) has partnered with S&S Cycle to distribute off-road exhaust systems and performance parts through the WPS…
Read More » -
Honda Red Rider Rewards increases Talon contingency offerings
The Honda Red Rider Rewards powersports racing-contingency program will offer more than $7 million to racers this year. Red Rider…
Read More » -
Parts Unlimited, Drag Specialties hires dual sales representative
Parts Unlimited and Drag Specialties has announced the addition of Trey Crouch, the newest dual sales rep, to its team.…
Read More » -
Vance & Hines reveals NHRA PSM team
Vance & Hines has announced the members of the Vance & Hines/Mission/Suzuki NHRA ProStock Motorcycle (PSM) Team. The team will…
Read More » -
Sturgis Buffalo Chip names Jeff D’Entremont as vice president
The Sturgis Buffalo Chip has announced the hire of Jeff D’Entremont as vice president and global brand alliances & sponsor…
Read More » -
See you in Louisville!
Powersports Business magazine will be attending the Parts Unlimited NVP Product Expo this weekend in Louisville, Kentucky. While aftermarket vendors…
Read More » -
Funding opportunity for trail projects
The U.S. Department of Transportation has published a funding opportunity notice through the RAISE Discretionary Grant Program. RAISE, Rebuilding American…
Read More » -
ExxonMobil, Red Bull KTM Factory Racing announce partnership
ExxonMobil has announced a multi-year collaboration with Red Bull KTM Factory Racing as the team’s long-term lubricant and fuel partner.…
Read More » -
Mattracks CEO discusses workforce and company innovation
Mattracks was recently visited by U.S. Senator Amy Klobuchar to discuss the progress and current challenges facing industry leaders in…
Read More » -
U.S. House passes resolution addressing motorcyclist profiling
Before the 117th U.S. Congress ended its session in December 2022, it passed a bipartisan resolution, H. Res. 366, highlighting…
Read More » -
Parts Canada partners with helmet brand
Parts Canada has partnered with 6D Helmets and will now be the exclusive distributor through the Canadian Dealer Network. 6D…
Read More » -
Atturo Tires joins UTV market with bold protection plan
With more than 13 years of experience making light truck and trailer tires, Atturo Tires plans to enter the powersports…
Read More » -
Arrowhead to open warehouse in Tennessee
Arrowhead Engineered Products will open its newly constructed 540,000-square-foot warehouse and distribution center in Portland, Tennessee, July 2023. The facility…
Read More » -
Volcon reveals ’22 milestones and ’23 product plans
Volcon has announced a series of its 2022 milestones, including the surpassing of $116 million in Stag pre-production orders. More…
Read More » -
Equip Exposition celebrates 40th anniversary in October
The 2023 Equip Exposition, following the largest show in its 40-year history last year, will be held Oct. 17-20. Equip Exposition…
Read More » -
Suzuki unveils V-STROM line up, GSX-8S price point
Suzuki has released its all-new from the ground up, Suzuki V-STROM 800DE and GSX-8S models. Both models are equipped with…
Read More » -
George Thorogood and the Destroyers, Whiskey Meyers join Sturgis
Sturgis Buffalo Chip’s Largest Festival in Motorcycling will be joined by George Thorogood and the Destroyers and Whiskey Meyers Wednesday,…
Read More »