Sturgis Buffalo Chip names Jeff D’Entremont as vice president

The Sturgis Buffalo Chip has announced the hire of Jeff D’Entremont as vice president and global brand alliances & sponsor relations. D’Entremont brings with him decades of experience in the powersports industry and a background that complements the staff at the legendary venue and its many sponsor relationships. D’Entremont will expand sponsorship and co-promotion activities and develop new brand alliances. His background in events management and facilitation will further serve brands and sponsors allied with The Best Party Anywhere.

“I’m looking forward to working with our sponsors, attendees and friends in the powersports industry to continue to enhance their experience at The Chip,” Jeff D’Entremont said. “The team has done a great job of bringing together top-quality brands and a highly qualified audience over the past four decades, and I only hope to build on that legacy. We are working on big plans for the coming year and the future to enhance the experience for all our partners, and I’m excited to be a part of it.”

D’Entremont has spent the past 25 years working in the powersports and consumer events industries. That experience will help sponsors and guests at the Buffalo Chip enjoy their experience at the heart of the Sturgis Rally. He and the team will work to deliver results for sponsors and expand their audience through custom built programs.

“Jeff will be instrumental in providing the best possible experience and value to the incredible brands that join us at the Chip,” said Rod “Woody” Woodruff, president, Sturgis Buffalo Chip. “His history and connections in the industry make him a true asset to our sponsors old and new and make him a valuable part of our management team.”

Brands interested in broadening their presence to rally audiences or exploring new opportunities with the venue’s expanded activities can connect with Jeff D’Entremont directly at

D’Entremont joins an experienced team led by President Rod Woodruff, Executive Vice President Daymon Woodruff, COO Robert Pandya and Vending and Biker Belles Director Toni Woodruff.

“We are continuing to build our facility and brand alliance portfolios. Jeff’s addition will create continuous opportunities for any brand, large or small, that wants to be a part of the Buffalo Chip Family,” said Robert Pandya, COO of the Chip. “I have known Jeff for many years in our industry. His work ethic and the respect he has earned will deliver for all involved with the Chip.”

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