National Powersports Distributors partners with Ekho on AI sales agent
National Powersports Distributors has partnered with Ekho to deploy the company’s AI Sales Agent across its pre-owned powersports dealership operation.

The New Hampshire-based dealer group, which sells used motorcycles and ATVs to customers nationwide, is using Ekho’s platform to respond to customer inquiries around the clock, qualify leads and schedule appointments.
According to Ekho, leads coming through NPD’s website, inbound text messages and third-party listings can be handled through a centralized workspace. The AI agent responds to customer questions, works to qualify prospective buyers and can schedule appointments on the appropriate dealership calendar while notifying sales staff.
Max Sanel, project manager at National Powersports Distributors, said the company has seen a significant improvement over its previous AI agent.
“The team loves this thing already,” Sanel says. “The responses are so far ahead of what our previous agent was doing, the integrations work, and we’re super enthusiastic about what we’re seeing.”
Ekho said NPD saw an after-hours customer interaction within days of launching the system in which the AI agent answered the buyer’s questions and scheduled a call with a salesperson without requiring dealership staff to intervene.
“National Powersports helped write the book on selling used powersports online, so they set a high bar for what a great buying experience feels like,” says Rowan Mockler, co-founder and CEO of Ekho. “Seeing the agent book real appointments in their first week, with the team barely stepping in, is exactly why we built the AI Sales Agent.”
NPD plans to expand the system across its dealership operation and route its main phone line through the platform. The goal is to provide an immediate response to inbound leads regardless of the time of day or the customer’s location.







