Dealers
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Utah Harley dealer says Clean Air Act lawsuit against them is bogus
A lawsuit recently filed against Utah Harley-Davidson dealerships for noise and air pollution is nonsense, according to Joe Timmons, owner of the…
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Buell Super Cruiser nearing production
Buell Motorcycle says it is nearing production of its high-performance Super Cruiser and is asking customers for deposits to secure…
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Harley-Davidson, HorsePower, MIC to speak at PowerSports Finance Summit 2024
Powersports lenders will discuss finance growth opportunities during the PowerSports Finance Summit 2024 at Wynn Las Vegas on October 9.
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Owners value working with family and dealer lifestyle
Father-and-daughter duo Mike Venziano and Misty Rohde own Rich’s Yamaha of Lockport, Illinois, and passionately run their dealership alongside other…
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Motorcycle industry legend Ken Boyko passes
Co-founder of Cobra Engineering Ken Boyko was an innovator and pioneer in the motorcycle industry.
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Dainese Group expands reach in U.S. market
Dainese has entered into a multi-year distribution agreement with Turn 14 Distribution.
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The Big East Powersports Show celebrates 30 years!
For this year’s show in Syracuse, New York, consumers will have more reasons to come than ever before – from…
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PSB Honors Awards nominations close Saturday!
All 2024 Honors Awards nominations are due Saturday, and we will recognize winners at the 2025 Powersports Business Accelerate Conference!
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Trader Interactive shares 2024 ATV market trends
ATV Trader shares top makes YOY, top models YOY, and top keywords year to date.
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Smoky Mountain Harley-Davidson merges with automotive group
Smoky Mountain has seven locations and was founded by Scott Maxxux in 2004. Maddux says he has worked with the…
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2025 CFMoto lineup includes four new motorcycles
CFMoto revealed in its dealer meeting in Minneapolis that its 2025 lineup includes four new bikes, one updated motorcycle, and…
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CFMoto reveals new UTVs and bikes at dealer meeting
CF Moto recently held its 2025 dealer meeting in Minneapolis. Nearly 1,000 people attended (many dealers brought more than one…
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Suzuki announces Rugged Package for 2024 KingQuad ATV
Suzuki's 2024 KingQuad 750AXi Power Steering SE+ with Rugged Package includes an LED light bar, front and rear bumpers, and…
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United States Motorcycle Coaching Association names president
Paul Puma has been named the USMCA president, succeeding Christy LaCurelle. Puma is the relationship manager for Wells Fargo Inventory…
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AMA adds Biketoberfest to its Gypsy Tour schedule
Biketoberfest weekend event will include motorcycle racing at Daytona International Speedway, motorcycle shows, hundreds of vendors, and scenic rides throughout…
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Sea-Doo and Alumacraft expand lineups in fishing segment
Sea-Doo reveals its 2025 FishPro Apex PWC and Switch Fish pontoon, and Alumacraft announces upgrades to its Trophy and Competitor…
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Maximizing F&I profits through reinsurance
Reinsurance is a strategy in which dealerships participate in the underwriting profit of the F&I products they sell such as…
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Drag Specialties onboards East region sales rep
Adam Ladd joins the East region sales team roster, covering the New Jersey and New York areas.
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LiveWire recalls Del Mar and Mulholland due to fuse issue
LiveWire is recalling certain 2024 S2 Del Mar and S2 Mulholland motorcycles due to a high voltage fuse that may…
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Bad winter causes snowmobile sales to trend downward
Snowmobile sales across the planet for the 2024 selling season dipped 9.7 percent to 112,650 units, according to numbers released…
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