Dainese Group expands reach in U.S. market

Dainese Group has entered into a multi-year distribution agreement with Turn 14 Distribution for the U.S. market. Through this partnership, Turn 14 Distribution’s extensive network will distribute all Dainese motorcycle products, TCX boots, and shoe collections throughout the U.S.

“I’m thrilled to announce our agreement with Turn 14 Distribution, marking a significant milestone in our expansion and consolidation efforts across the USA,” says Jeffrey Geiskopf, CEO of Dainese Group U.S. and Americas. “Having the right distribution partner that aligns with our brand and strategy is key to us achieving our goals.”

“Dainese embodies the spirit of individuality and the relentless pursuit of excellence that defines true motorcycle riders,” says Jon Pulli, CEO of Turn 14 Distribution. “The gear isn’t just about protection and comfort; it’s about enabling riders to embrace their inner speed demon and push beyond boundaries with confidence. At Turn 14 Distribution, we are thrilled to partner with a brand that understands the heart of motorcycling and delivers products that inspire both passion and performance on every ride.”