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Dealers
Suzuki reveals 2023 V-STROM 800DE
The Suzuki V-STROM product line has expanded with the all-new 2023 V-STROM 800DE line, designed to advance the rider’s adventure.…
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Dealers
Honda light-duty ATVs return for 2023
Honda has announced the return of the FourTrax Recon, TRX250X and TRX90X ATVs for 2023. The models are ideal for…
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Dealers
Ducati unveils second generation Scrambler models
Ducati recently presented its new Scrambler in the final episode of the Ducati World Premiere web series. The new generation…
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Aftermarket
Atturo joins the powersports industry with introduction of UTV tires
Atturo will officially enter the powersports market with the introduction of the Trail Blade X/T and the Trail Blade BOSS…
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Dealers
Dealership hosts vintage bike show 12 consecutive years
Honda East of Toledo, Ohio, recently hosted Snopen House, one of its largest vintage bike shows. Service technician Dan Cunningham…
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Husqvarna
Husqvarna Motorcycles releases 2023 street lineup
Husqvarna Motorcycles has announced the availability of its 2023 street lineup. The range includes the single-cylinder Vitpilen 401 and Svartpilen…
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Dealers
Indian Motorcycle reveals 2023 model year lineup
Indian Motorcycle has announced its 2023 model year lineup, featuring the new FTR Sport and Indian Challenger Elite. Various model…
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Dealers
Aprilia unveils the RS 660 Extrema
Aprilia has revealed the Extrema, the sportiest version of the current RS 660 model range. The name is reminiscent of…
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Dealers
Yamaha introduces Y-Connect technology
Yamaha has announced the release of its all-new Yamaha Motorcycle Connect (Y-Connect) smartphone connectivity. Many modern riders already incorporate smartphone…
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BRP
BRP reveals Platinum Certified dealers for Q2 2022
Check out the October 2022 edition of Powersports Business magazine to see BRP Platinum Certified dealerships for Q2 2022. A…
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Dealers
Coy Gibbs passes, vice chairman and COO of Joe Gibbs Racing
Coy Gibbs’ passing is greatly mourned by MX Sports Pro Racing and the motocross community. Gibbs was the vice chairman…
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Dealers
Honda unveils 2023 returning motorcycle models, new “Bagger” Rebel
Honda has announced the return of 11 on-road motorcycle models, including the all-new Rebel 1100T DCT. From cruisers to miniMOTOs,…
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Dealers
Dealership sponsors local high school sports to give back
Powersports Business associate editor Madelyn Hubbard recently interviewed Brad Zeeff, store manager of Kent Powersports of Austin, Texas. The dealership…
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Dealers
Dealership undergoes 156,000-square-foot expansion
Jonesboro Cycle & ATV owners Ben Kissling and Hemant Patel are preparing to move into a 180,000-square-foot facility by the…
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Dealers
Z1R reveals leather Combiner jacket
Z1R has introduced its all-new women’s Combiner jacket. The jacked is comprised of a combination of two premium leather colors.…
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Dealers
Fourth-generation dealership owner acquires third location
Ball Equipment recently acquired a third location in Birch Run, Michigan. Ball previously postponed investing in an additional location due…
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Dealers
Central Powersports Distribution announces new hire as company grows
Central Powersports Distribution (CPD) has hired Rod Overstreet as the national sales & dealer development manager for the OEM motorcycle…
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Dealers
KLIM releases streamlined mountain shells
KLIM has unveiled its updated mountain shells for the 2022 snow season, continuing to improve the riding experience. The Idaho-based…
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Dealers
Zero Motorcycles selects Pirelli tires as original equipment
Pirelli Tire North America has announced that Zero Motorcycles has selected Perilli tires as original equipment for its full range…
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Dealers
NPA names Brian Burk as northeast territory sales manager
National Powersport Auctions (NPA) has announced that NPA Philadelphia has hired Brian Burk as the northeast territory sales manager. Burk…
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