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Aftermarket

Need me? Try to find me

By Jennifer Robison

Merchandising is not just decorating; it’s a strategy to grow sales. One thing I have learned over the years about selling products and setting up stores is that we who ...

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Don’t forget me

By Jennifer Robison

10-16 Jen Nike

In recent news, there is a story of a 12-year-old girl writing to Dick’s Sporting Goods stating she just received one of their printed catalogs, and upon reading it she ...

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Profits through my eyes

By Jennifer Robison

It’s been too long since my last blog for PSB. I can easily say I have been slammed with work and projects with retailers. Retailers that are on the gas ...

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The ROI of retail environments

By Jennifer Robison

I am often asked how retail-scaping (the act of visual merchandising techniques in store) can be measured; how we can determine if the return on investment in visual merchandising is ...

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