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Aftermarket

Collection selling

By Jennifer Robison

My favorite things to merchandise are apparel brands and collections. I love showcasing a brand, or part of a brand, to make a statement. It’s the kind of merchandising that ...

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Need me? Try to find me

By Jennifer Robison

Merchandising is not just decorating; it’s a strategy to grow sales. One thing I have learned over the years about selling products and setting up stores is that we who ...

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Don’t forget me

By Jennifer Robison

10-16 Jen Nike

In recent news, there is a story of a 12-year-old girl writing to Dick’s Sporting Goods stating she just received one of their printed catalogs, and upon reading it she ...

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