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Aftermarket

Why redesign your store?

By Jennifer Robison

With the return of better times in powersports retail, many of you are coming into this topic as being either new to our industry as new retailers, you have been ...

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Collection selling

By Jennifer Robison

My favorite things to merchandise are apparel brands and collections. I love showcasing a brand, or part of a brand, to make a statement. It’s the kind of merchandising that ...

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Need me? Try to find me

By Jennifer Robison

Merchandising is not just decorating; it’s a strategy to grow sales. One thing I have learned over the years about selling products and setting up stores is that we who ...

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Don’t forget me

By Jennifer Robison

10-16 Jen Nike

In recent news, there is a story of a 12-year-old girl writing to Dick’s Sporting Goods stating she just received one of their printed catalogs, and upon reading it she ...

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