Top Stories
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Taiga Motors plans merger
Electric personal watercraft and snowmobile manufacturer Taiga Motors plans to go public via a merger with a blank-check company sponsored…
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Rockford Fosgate begins shipping new M5 amplifiers
Tempe, Arizona-based Rockford Fosgate is now shipping the 5-channel and mono-block model of the new M5 amplifier line. The 800-watt…
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Triumph adds subprime lending partner for dealers
Triumph Motorcycles America and Ironhorse Funding have announced a multi-year financing program agreement. After a successful pilot program in 2020,…
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RevZilla, Cycle Gear, J&P hosting major show in May at Texas Motor Speedway
Comoto Holdings, parent company of RevZilla.com, Cycle Gear, J&P Cycles and REVER, is kicking off riding season by reimagining what…
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Harley-Davidson unveils new Pan America 1250 and Pan America 1250 Special
Harley-Davidson has announced it has leveraged its cutting-edge design and engineering capabilities to create the Pan America 1250 and Pan…
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Video: Snow Goer reviews the 2022 Ski-Doo Mach Z
They say that seeing is believing, and so we at Powersports Business would be remiss to not let you in…
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Triumph announces 2021 Bonneville lineup
The 2021 Triumph Bonneville lineup. With a bloodline that goes back to the iconic first 1959 Triumph Bonneville, Triumph has…
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NPA parent Copart reports Q2 fiscal 2021 financial results
Dallas-based Copart, Inc. (NASDAQ: CPRT) on Thursday reported financial results for the quarter ended Jan. 31, 2021. Copart is the…
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Ski-Doo reveals sibling brand Lynx coming to U.S. market with three 2022 models
Ski-Doo on Wednesday revealed that European sibling brand Lynx is coming to the North American market with three 2022 models:…
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Polaris announces retirement of Board member
Polaris today announced that Annette Clayton has decided not to stand for re-election to the Company’s Board of Directors and…
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After 115 years in family business, Harley-Davidson dealership owner closing up shop: report
Another longtime Harley-Davidson dealership owner has decided it’s time to ride off into the sunset. In an article titled “Neidengard’s…
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Did you miss #WebinarWednesday? We’ve got you covered
Fortunately for many of you, Wednesday in the parts department was a banner day. That means you weren’t able to…
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2022 Lynx BoonDocker DS snowmobile: Closer look
Here’s the skinny on the newest entrant into the snowmobile market, the 2022 Lynx BoonDocker DS from BRP. Our friends…
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All-new 2021 Can-Am Commander side-by-side revealed
BRP first entered the side-by-side vehicle category in 2010 with the launch of the Can-Am Commander. Ten years and an…
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Parts Unlimited adds support to Southeast MX, ATV race circuit
Parts Unlimited is once again teaming up with the Victory Sports Ultra Series as part of the 2021 We Support…
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Harley-Davidson’s new CCO O’Sullivan brings Harvard MBA to role
Harley-Davidson, Inc. today announced the appointment of Edel O’Sullivan as Chief Commercial Officer (CCO). O’Sullivan will replace existing CCO Larry…
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Still time to register for today’s free #WebinarWednesday
If you haven’t been able to join one of the free — and live! — webinars in the Powersports Business…
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Dealers eager to dance with a new side-by-side partner in 2021: poll
The Powersports Business Online Learning Series brings with it an elevated webinar platform that allows for real-time polling of attendees.…
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UTV manufacturer’s new website snags three awards
American Landmaster won three awards from W3 awards for the company’s innovative website that launched in 2020. American Landmaster received…
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Sub-zero temps no match for Ditchbanger National snowmobile race
It’s official, the inaugural ERX DitchBanger National held over the weekend in Elk River, Minnesota, has easily become the most…
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