Top Stories
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Two dealership locations sold via Performance Brokerage Services
Performance Brokerage Services has announced the sale of Cycle Specialties in Cincinnati and Fairfield, Ohio from Jeff Zang and Dave…
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Phillips introduces bill to promote off-road vehicle electrification
Rep. Dean Phillips (MN-03) has announced the introduction of a bipartisan bill aimed to promote the electrification of off-road vehicles.…
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Yamaha honors champions at 10th annual induction ceremony
Yamaha Motor Corporation, USA, honored nine Yamaha bLU cRU champions at the 2022 Yamaha Wall of Champions induction ceremony. The…
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Pirelli to continue road race rider program
Pirelli has announced the return of its #PirelliNation road race rider program for the 2023 racing season. Pirelli remains dedicated…
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Elway Powersports acquires Wyoming dealership
Elway Powersports has acquired TNT Motorsports in Laramie, Wyoming, marking its fifth dealership purchase in under two years. The dealership…
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Dealer group sponsors Josh Bilicki for 2023 NASCAR Cup Series
Zeigler Auto Group has announced its partnership with Josh Bilicki and Live Fast Motorsports for the 2023 NASCAR Cup Series…
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European ATV/UTV manufacturer launches in U.S.
Quad-X, a European ATV equipment manufacturer based in Ireland, will showcase its machinery at the World Ag Expo in Tulare,…
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Ducati releases V4 limited editions to celebrate double victory
Ducati has unveiled two special series of Panigale V4 motorcycles to celebrate the double victory of the MotoGP and WorlSBK…
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HISUN hires industry veteran as district sales manager
HISUN USA has announced the addition of powersports industry veteran James Wagner as district sales manager to its growing list…
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NPDA asks for support for industry member and family after tragedy
The National Powersports Dealer Association has shared that a member of the powersports industry, one particularly close to the association,…
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Yoshimura unveils Yamaha R7 products
Yoshimura has released six new products for the Yamaha R7. The aftermarket products include a Suspension Linkage Kit, Aluminum Subframe…
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Cody Webb signs with FactoryONE Sherco
Cody Webb has signed a multi-year extension with the FactoryONE Sherco team. Webb is the former world champion, multi-time AMA…
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Nifty 50 nominations due tomorrow
The deadline for nominations for the 2022 Powersports Business Nifty 50 is tomorrow, Dec. 21. That’s right, product managers, the Nifty 50…
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Motorcycle Industry Council announces 2023 board members
The Motorcycle Industry Council has announced the 2023 Board of Directors, welcoming the return of Directors Jeff Brown of EagleRider…
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Drag Specialties releases December products
Drag Specialties has announced its December products for 2022. The new products include a Chrome Rear Axle Kit, Ignition Switch…
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Digital Lead Performance introduces digital sales solution software
Digital Lead Performance has launched LeadHelm, a digital sales solution software that simplifies the digital buying experience for both customers…
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Segway unveils 2023 Villain sport side-by-side
Segway Powersports has announced that the 2023 Villain sport model is now available for retail in the U.S. Market. The…
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Biker Belles to guide ride at Daytona Bike Week
Sturgis Buffalo Chip Biker Belles and Harley-Davidson have partnered to celebrate women riders and raise funds for charities during The…
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Sturgis Buffalo Chip donations surpass $2 million
Motorcyclists that took part in the Sturgis Buffalo Chip charity events for 2022 raised a generous $400,000 for Veterans, charities…
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North Carolina dealership robbed of $30K in units
Robbers recently stole 12 dirt bikes and 5 ATVs from Nuggets Powersports located in Gaston County, North Carolina, according to…
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