New PWC units make up 90 percent of all units sold at dealerships: Lightspeed

Is your dealership capitalizing on sales of pre-owned persona watercraft? If so, it’s an outlier, as the latest data from CDK Global Lightspeed reveals that 91% of all PWC sold at dealerships are new units, with 9% being pre-owned.

The study is from 75,000 new and used PWC sold at dealerships from Oct. 1, 2020-Sept. 30, 2021.