Personal watercraft
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Latest News
The StaffApril 13, 2023
Yamaha Marine opens new MIC in Georgia
The new Marine Innovation Center (MIC) in Kennesaw was opened on April 12, which will provide new job opportunities and…
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Dealers
Dave McMahonAugust 25, 2022
July personal watercraft, boat sales trends revealed
BMO Capital Markets analyst Gerrick Johnson has provided a research note to Powersports Business following the release of preliminary data…
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Latest News
Dave McMahonJuly 5, 2022
PWC world champion Eric Francis, 36, passes away during race
World champion personal watercraft racer Eric Francis, 36, has died during a race in Guadalupe, according to a report on…
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Dealers
Dave McMahonJune 28, 2022
U.S. PWC May retail registrations declined vs. May 2021: SSI
BMO Capital Markets analyst Gerrick Johnson has provided Powersports Business with a research note following the release of preliminary data…
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Dealers
Dave McMahonJune 7, 2022
Kawasaki releases 2023 Jet Ski model lineup
Kawasaki today released its 2023 Jet Ski model lineup, with the 2023 Kawasaki Jet Ski SX-R 160 four-stroke stand-up personal…
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Dealers
Dave McMahonFebruary 8, 2022
PWC racing circuit gets new sponsor
The personal watercraft racing circuit on the West Coast just got added support with news that high-performance engine lubricant and…
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Dealers
Dave McMahonNovember 17, 2021
New PWC units make up 90 percent of all units sold at dealerships: Lightspeed
Is your dealership capitalizing on sales of pre-owned persona watercraft? If so, it’s an outlier, as the latest data from…
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Dealers
Dave McMahonMarch 2, 2021
Dealer: 40% of PWC buyers in 2020 were first-time buyers
That rising pace of personal watercraft sales during 2020 brought with it many first-time entrants into the PWC community. In…
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Dealers
Dave McMahonJanuary 21, 2021
Sea-Doo jacket an ideal addition to the PO
While some of us are waiting for the ice to thaw to get back on the water, there’s no better…
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Dealers
Dave McMahonOctober 26, 2020
Major acquisition in PWC accessories business
One of the largest acquisitions in recent years in the personal watercraft accessories business has been announced from a pair…
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