PWC
-
Suzuki
Suzuki Marine promotes two execs to VP roles
Suzuki Marine USA has promoted Brandon Cerka to vice president of sales and marketing and Jacob Ewing to vice president…
Read More » -
Personal Watercraft
Hydroflyer unveils surfboard-inspired Sport Board for watercraft enthusiasts
Hydroflyer has officially launched the Sport Board, a cutting-edge evolution of hydrofoil technology designed for enthusiasts who crave speed, agility,…
Read More » -
Yamaha
Yamaha awards more than $400K in grants to enhance access to public lands and waters
Yamaha Outdoor Access Initiative (OAI) has joined forces with Yamaha Rightwaters and awarded more than $400,000 in grants in the second half…
Read More » -
Latest News
Kawasaki unveils 2025 Jet Ski STX 160 series
These models are set to hit Kawasaki dealerships beginning in the Winter of 2025.
Read More » -
Personal Watercraft
Boating Industry editor joins PR firm as account director
Rushton Gregory Communications announced it is adding to the vast marketing experience it has relied on for the past two…
Read More » -
Personal Watercraft
Boating Industry expands leadership team, names Madelyn Pegg managing editor
PSB Associate Editor Madelyn Pegg has been promoted to managing editor of Boating Industry,
Read More » -
Yamaha
Yamaha reports first nine months results for 2024
Yamaha Motor Co., Ltd. announces its consolidated business results for the first nine months of fiscal 2024.
Read More » -
Taiga Motors
Taiga Motors acquired by marine EV group
Stewart Wilkinson’s group controls marine electrification brands, including Vita, Evoy, and Aqua superPower, and now has acquired Taiga Motors in…
Read More » -
Kawasaki
Kawasaki hosts California assemblymember at headquarters
The visit emphasized the importance of Kawasaki’s economic footprint to the region as well as the commitment of Assemblymember Dixon…
Read More » -
Personal Watercraft
Yamaha Motor explores flax fiber for PWCs
Yamaha Motor has begun new R&D projects to explore using plant-derived composites such as flax fiber in PWC hulls.
Read More » -
Yamaha
Yamaha Marine names Seti national sales manager for G3 Boats
Yamaha U.S. Marine Business Unit has named Bryan Seti as its new national sales and marketing manager for G3 Boats.…
Read More » -
Taiga Motors
Taiga seeks bankruptcy protection
The ongoing struggles faced by Quebec-based Taiga Motors as it tries to become an electric snowmobile and personal watercraft pioneer…
Read More » -
Personal Watercraft
Sea-Doo names brand ambassador
AquaDan's enthusiasm for life on the water has inspired countless new riders to get out and live their best lives,…
Read More » -
Yamaha
Yamaha Marine donates PWCs to Florida Fish and Wildlife Conservation Commission
The Yamaha U.S. Marine Business Unit recently donated two Yamaha WaveRunners to the Florida Fish and Wildlife Commission (FWC) to…
Read More » -
Latest News
Sea-Doo shares PWC safety tips to remind customers of before 4th of July weekend
This year, the National Marine Manufacturers Association estimates that 100 million people will go boating, which means a lot of…
Read More » -
Personal Watercraft
Kawasaki offers replacement Jet Ski watercraft engines
Kawasaki says that offering replacement engines for select Jet Ski models helps extend the longevity of an owner's watercraft.
Read More » -
Latest News
PWC demand shows rising interest and sales growth
Location plays a significant role in PWC sales as consumers seek out inventory that is easily accessible to them, so…
Read More » -
Latest News
PWC sales trends for the summer selling season
While the boating market generally declined a bit in 2023, coming off the post-COVID demand surge, the PWC has yet…
Read More » -
Latest News
Kawasaki unveils 2025 Jet Ski Ultra 160LX-S Angler PWC
The PWC offers new features, such as a 7-inch Garmin Echomap Navigation, and has been designed to take riders to…
Read More » -
Latest News
Kawasaki unveils 2024 PWC models with new colorways
These 2024 models are set to hit the showroom floors at Kawasaki dealers across the nation starting this fall.
Read More »