ATV
-
Hisun
HISUN Motors USA promotes Zegin Braun to VP of sales
Braun, who most recently served as national sales manager, will now oversee a unified sales structure designed to improve execution,…
Read More » -
UTV
Federal data shows powersports play vital role in outdoor recreation economy
Outdoor recreation generated $1.3 trillion in economic output in 2024, supporting 5.2 million American jobs and accounting for 2.4% of…
Read More » -
ATV
Nebraska builder creates custom Honda Pilot ATV for actor Dax Shepard
A small Nebraska powersports builder is gaining national attention after a social media interaction led to a custom ATV build…
Read More » -
Yamaha
Power Hour: Mike Martinez’s 32-year career anchored by Rhino’s industry impact
As a product planner at the time, Mike Martinez helped push forward a simple but game-changing concept: a sit-in, side-by-side…
Read More » -
Kawasaki
Kawasaki expands 2026 ORV lineup with new Teryx H2 models, updated Brute Force 450 and broad Ridge range
With new sport side-by-sides, refreshed ATVs and an expanding premium utility portfolio, Kawasaki’s 2026 ORV strategy positions dealers to cover…
Read More » -
Dealers
Legacy Power Sports & RV relocates to larger facility in Oregon
The dealership reopened Jan. 8 at its new location after owner Robert Bates purchased the five-acre property from The Other…
Read More » -
ATV
FRP brings next-gen mini bikes and retro-styled ATV to AIMExpo
At AIMExpo, FRP displayed the GMB220 gas-powered mini bike, the M3 electric mini bike, and a vintage-inspired 40cc ATV concept.
Read More » -
ATV
Honda’s TRX90X returns for the 2026 model year
With its approachable performance, reliability, and build quality, Honda says the TRX90 is the perfect entry-level machine that opens the…
Read More » -
ATV
Denago to reveal new Freelander 350FI 4X4 ATV at AIMExpo
Denago’s product range continues to scale, with several new machines on deck for 2026. The centerpiece is the Freelander 350FI,…
Read More » -
Can-Am
Can-Am rolls out HVAC-equipped SxS, new color scheme for electric ATV
The Defender DPS CAB HD10 is available in three- and six-seat configurations, and starts at $23,999, while the new camo…
Read More » -
ATV
Segway adds to its ATV range with the all-new AT10 W Mud
Segway's new Mud edition features 12.6 inches of ground clearance and can handle one meter of water wading, with intake…
Read More » -
Arctic Cat
Arctic Cat accelerates growth with key leadership and sales team additions
The snowmobile and UTV manufacturer announced Tony Henningson as its new CFO, along with the addition of several new district…
Read More » -
Yamaha
Yamaha Motor delivers strong Q3 results offset by tariff impacts
Yamaha Motor Co., reported consolidated results for the first nine months of fiscal 2025, showing steady performance in its motorcycle…
Read More » -
Distributors/Aftermarket
Meyer Distributing expands powersports portfolio with EFX Tires partnership
The partnership adds depth to Meyer’s expanding powersports division, which has seen strong growth in both product demand and customer…
Read More » -
Service Providers
Cycle Trader’s SSI shares ‘State of the Powersports Industry’ report for July
The pre-owned segment was the bright spot with ATVs/UTVs and dual sport bikes posting slight gains, while touring also improved…
Read More » -
ATV
Yamaha releases 2026 ATV lineup, including 70th anniversary models
Yamaha's off-road sport and utility ATV lineup includes the Grizzly, Kodiak, Raptor, and YFZ models, as well as a special…
Read More » -
Dealers
Off-road market growth presents opportunity for dealers
Global Market Insights and other data predict that the U.S. off-road vehicle market is on a fast growth track, with…
Read More » -
ATV
Polaris celebrates 40 years of ATV innovations
In honor of 40 years of ATV production, Polaris released the Special Edition Sportsman 570, a tribute to its popular…
Read More » -
ATV
Denago Powersports surpasses 100 U.S. dealers
The company, which specializes in affordable, family-oriented ATVs and dirt bikes, is now represented in dealerships nationwide.
Read More » -
Honda
Honda releases new and improved Pioneer 700
In addition to upgrading the Pioneer 700, Honda also announced the return of some of its more popular off-road vehicles…
Read More »