Aftermarket
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Dealers
Tucker’s new Shocker Gel Battery lineup launches nanogel technology
Twin Power’s new Shocker Gel Battery lineup launches nanogel technology, innovative design and an affordable price to the motorcycle replacement…
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News
Parts Unlimited, Drag Specialties hire three sales reps
The COVID-19 pandemic has not slowed the aftermarket distributor marketplace, as a trio of recent new hires from Parts Unlimited…
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Distributors/Aftermarket
Attention product managers: 2021 Nifty 50 application launches
Powersports Business today launched the online application for the 2021 Nifty 50 program for parts, accessories, apparel, service providers, F&I…
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Dealers
Aftermarket parts distributor names director of sales and marketing
Bringing with him over a decade of experience in brand building and driving growth for a range of regional and…
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ATV
New aftermarket rack for Polaris Sportsman
Do your dealership’s customers find themselves looking for a way to transport items on their Polaris Sportsman? Are they looking…
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Dealers
Parts Canada sets the bar high for virtual trade shows
Virtual trade shows are becoming more frequent as the weeks pass. Parts Canada got out in front of all other…
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Dealers
FLY Racing names new national sales manager
FLY Racing has named a new national sales manager, as well as new roles in marketing and media relations. Let’s…
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Waiting for the big one
I think we are all guilty of waiting for “It.” From the movies we watch, the stories we read, the…
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Prepare for customers as the holidays approach
You know, the holiday sales season game is on! You should be straight up in sell, promote; sell, promote; and…
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Empower your staff, but verify their work
As staffs and companies continue to constrict, it is important that we create an environment that our employees can excel…
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In-store brand marketing is a tactile form of media
Basically, merchandising is marketing (in other words, in-store marketing), and your store is a form of tactile media. Put the…
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Deciphering statistics for your dealership
Pay attention to the statistics that speak to you about your most probable customer – it is always easier to…
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Gray, cold, wet and a late start to the season for many
This season has presented our industry with a big challenge: poor weather. For us Northerners, it’s been cold, wet and…
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Are you aligned for growth?
As the season drives forward at full speed there are signs of recovery and growth. OEMs have new financing, unit…
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New products in retail emerge
Last month, I attended the Global Shop retail solutions trade show. Each year I have two missions: one, to seek…
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Avoid the parts and accessories department trap
Another season is coming and this year is going to go one of two ways: Really, really well or slightly…
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Add these to your to-do list for Dealer Expo
If you’re planning to attend Dealer Expo this week, we’ve put together a couple items to add to your to-do…
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The biggest news from the V-Twin Expo …
Tucker Rocky President Steve Johnson told Powersports Business the national distributor is “pushing a restart button” on Biker’s Choice, its…
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This growth will come more like a whisper
As if we added race gas to our tank, it seems there is a burst of acceleration, and the business…
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Five no-cost ways to make your store more profitable
In 2011, things are heading in a better direction. What small things can you do for big change?
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