Virtual trade shows are becoming more frequent as the weeks pass. Parts Canada got out in front of all other powersports industry companies by hosting its online event in mid-September.
The aftermarket parts distributor and sibling brand of Parts Unlimited attracted an impressive number of dealer attendees and exhibitors for their debut effort, setting a high bar for whichever industry company decides to follow their lead.
Powersports Business staff reporter Nick Longworth gets the full scoop from Parts Canada national marketing manager Laura Lenko-Graham, as well as some dealers who attended.
Click the image below to read the article.