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Electric powersports manufacturer returns with a new plan
According to a recent report, Taiga 2.0 is back with most of the same leadership structure. The electric OEM has…
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Honda aims for half of worldwide motorcycle market: Report
Honda’s powersports business made around $3.6 billion in operating profit in FY 2024, up almost 14 percent from five years…
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Textron seeks buyer for Arctic Cat division
Snow Goer reports that Textron is seeking a buyer for its Arctic Cat division as it recently filed a Form…
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Arctic Cat announces layoffs, production pause
A letter from Textron’s Arctic Cat division to its dealers (now widely circulated to media members) has sent a shock…
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Rider reveals 2024 Motorcycle of the Year
Thousands of street-legal motorcycles have been released over the past 50 years, and Rider Magazine has ridden and evaluated many…
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Ed Morse acquires Renegade Harley-Davidson in Springfield, Missouri
This will be Ed Morse Automotive Group’s sixth Harley-Davidson dealership joining locations in Daytona Beach, Ormond Beach, Grand Junction, Austin,…
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CFMoto reveals new UTVs and bikes at dealer meeting
CF Moto recently held its 2025 dealer meeting in Minneapolis. Nearly 1,000 people attended (many dealers brought more than one…
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Steve Menneto departs Polaris, named Malibu Boats CEO
Menneto joins Malibu Boats from Polaris, where he was most recently president of the Off-Road Vehicle Division.
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Nearly 300 workers laid off from BRP’s revamped Sea-Doo Switch facility due to ‘soft demand’
BRP invested $14 million in 2023 to expand its manufacturing facility in Sturtevant, Wisconsin, which had 720 employees at the…
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Polaris unveils 2025 snowmobile lineup
Polaris introduces its patented DYNAMIX suspension technology, a lighter RMK lineup, the new RMK SP and 650 Titan Adventure widetrack…
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