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The StaffJune 5, 2025
Honda brings back three CRF Trail models for 2026
Honda's family of CRF-F models is returning for 2026, as the company says it aims to introduce more young riders…
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The StaffMay 1, 2025
Newly acquired Arctic Cat releases complete 2026 snowmobile lineup
The newly acquired Arctic Cat unveiled its complete 2026 snowmobile lineup, which features the return of the vast majority of…
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The StaffApril 24, 2025
Bombardier’s new concept could redefine marine patrol and border defense
The Sea-Drone 88, a unique concept proposed by venture capitalist Charles Bombardier that could redefine marine patrol and border defense.
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The StaffMarch 6, 2025
Missouri Harley dealer announces closure
Hideout Harley posted recently on its Facebook page that it will be shutting down for good at the end of…
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The StaffFebruary 18, 2025
Electric powersports manufacturer returns with a new plan
According to a recent report, Taiga 2.0 is back with most of the same leadership structure. The electric OEM has…
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The StaffJanuary 29, 2025
Honda aims for half of worldwide motorcycle market: Report
Honda’s powersports business made around $3.6 billion in operating profit in FY 2024, up almost 14 percent from five years…
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The StaffDecember 20, 2024
Textron seeks buyer for Arctic Cat division
Snow Goer reports that Textron is seeking a buyer for its Arctic Cat division as it recently filed a Form…
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The StaffNovember 19, 2024
Arctic Cat announces layoffs, production pause
A letter from Textron’s Arctic Cat division to its dealers (now widely circulated to media members) has sent a shock…
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The StaffOctober 30, 2024
Rider reveals 2024 Motorcycle of the Year
Thousands of street-legal motorcycles have been released over the past 50 years, and Rider Magazine has ridden and evaluated many…
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The StaffOctober 2, 2024
Ed Morse acquires Renegade Harley-Davidson in Springfield, Missouri
This will be Ed Morse Automotive Group’s sixth Harley-Davidson dealership joining locations in Daytona Beach, Ormond Beach, Grand Junction, Austin,…
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Glenn HansenAugust 28, 2024
CFMoto reveals new UTVs and bikes at dealer meeting
CF Moto recently held its 2025 dealer meeting in Minneapolis. Nearly 1,000 people attended (many dealers brought more than one…
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The StaffJuly 23, 2024
Steve Menneto departs Polaris, named Malibu Boats CEO
Menneto joins Malibu Boats from Polaris, where he was most recently president of the Off-Road Vehicle Division.
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The StaffMay 29, 2024
Nearly 300 workers laid off from BRP’s revamped Sea-Doo Switch facility due to ‘soft demand’
BRP invested $14 million in 2023 to expand its manufacturing facility in Sturtevant, Wisconsin, which had 720 employees at the…
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The StaffMarch 5, 2024
Polaris unveils 2025 snowmobile lineup
Polaris introduces its patented DYNAMIX suspension technology, a lighter RMK lineup, the new RMK SP and 650 Titan Adventure widetrack…
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The StaffFebruary 15, 2024
PSB reveals 2024 Nifty 50 winners
We received well over 50 new or updated product submissions for the 2024 Nifty 50. We whittled it down to…
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The StaffJanuary 11, 2024
PSB highlights the achievements of 2023 40 Under 40 winners
The profiles of these forward-thinking individuals, proactive leaders and catalysts for growth showcase the impact of their leadership and dedication.
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The StaffDecember 6, 2023
Windy City consolidates three Chicago-area Harley dealerships
Barbed Wire Harley-Davidson in DeKalb, City Limits Harley-Davidson in Palatine, and Chicago Harley-Davidson of Wrigleyville will be consolidated into nearby…
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The StaffNovember 2, 2023
CFMOTO hosts grand opening of new U.S. headquarters
An official grand opening of CFMOTO’s new U.S. headquarters in Plymouth, Minnesota, brought together more than 100 people on Wednesday,…
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The StaffOctober 11, 2023
PSB opens 2024 Nifty 50 nomination form
As always, aftermarket and factory parts and accessories are eligible, along with new products from service providers and technology companies.…
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The StaffSeptember 27, 2023
PSB shares speaker lineup for the must-attend Accelerate Conference
The Accelerate Conference kicks off Sunday, November 5 at 4 p.m. with an opening session featuring an exchange among top…
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