Previous Top Daily Stories
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Suzuki launches ‘Take it to the Streets’ demo event for the 2025 DR-Z4S
Suzuki Motor USA is taking it to the streets with its DR-Z demo event, where enthusiasts get a unique opportunity…
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H Partners launches campaign to oust Harley board members: Updated
H Partners Management, one of the largest shareholders of Harley-Davidson, Inc., and firm of former board member Jared Dourdeville, announced…
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Spirit Motorcycles thrives despite a $1.8 million loss in revenue
Despite a 15% drop in revenue, Spirit Motorcycles in San Jose, California found a way to increase its net income…
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LiveWire reveals S2 Patrol models for law enforcement and security fleets
The S2 Patrol Del Mar and Alpinista models incorporate the performance and safety features of the standard bikes with dedicated…
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Ducati and Lamborghini partner for the third time at Milano Design Week
Ducati and Lamborghini, two iconic symbols of Italy, have partnered for a third time, and presented its newest project at…
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Powersports Industry applauds bill that ensures fair funding to Recreational Trails Program
Leaders in the powersports industry, including the MIC, have shown strong support over a bipartisan bill that would fully fund…
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BRP continues its marine business dump with sale of Alumacraft
BRP has reached an agreement with Bryton Marine Group to sell its fishing boat operation Alumacraft, a deal that falls…
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April recalls: BMW M1000, Honda ADV 160, Pioneer, Talon and Polaris RZR
BMW M 1000 XR and M 1000 R motorcycles have a steering damper issue. Honda's ADV 160 scooter gets recalled…
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Ducati debuts its first-ever motocross bike
Ducati’s first-ever motocross bike, the Desmo450 MX, brings superbike performance technology off-road, with features like a high-performance Desmodromic distribution engine…
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Tariff battle hitting motorcycle sales hard in Canada
Motorcycle sales have underperformed in Q1 as consumers remain cautious, according to Moto Canada, which urges an end to tariffs…
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Harley-Davidson CEO Jochen Zeitz set to retire
With the markets in turmoil as President Trump waged his tariffs across the board, putting Harley in the crosshairs of…
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Indian dealers top-ranked again in PSI study measuring website responses
Indian Motorcycle dealerships ranked highest in the 2025 Pied Piper PSI Internet Lead Effectiveness (ILE) Powersports Industry Study, measuring responsiveness…
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CFMOTO reveals full cab UFORCE U10 Pro and Pro XL Highland UTVs
Designed with a full cab and HVAC for those who demand performance and reliability, unmatched comfort, advanced features, and high-end…
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Fox Powersports acquires two dealership locations in Michigan
Fox Powersports has announced the acquisition of Lakeside Motor Sports & Marine and Nelson’s Speed Shop, expanding its powersports presence…
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How to get your team to give a sh*t!
Employees don’t just need to do their job—they need to want to do it well. When engagement is lacking, customer…
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PSB visits Simply Ride for its 20th anniversary
Brian Cox launched this dealership as Simply Sport Bikes in 2005. He’s built the dealership into a powerful business of…
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Rental and tour company EagleRider goes for a new look
EagleRider, an international motorcycle rental and tour company, has announced a brand evolution that brings a new logo, an expanded…
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Yamaha Motor acquires e-bike drive unit from German auto parts maker
Yamaha Motor recently announced the acquisition of an automotive parts manufacturer's bicycle drive unit subsidiary. The acquisition helped established Yamaha…
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Coffey’s Corner: Tariffs the new roadblocks to growth
In early 2025, the powersports industry faces significant challenges due to newly imposed tariffs by the U.S. government.
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BRP reports Q4 and FY2025 results with 19.7 percent revenue drop
BRP's North American retail sales decreased by 21% compared to last year, resulting from lower volumes in snowmobile and market…
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