Yamaha
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Yamaha renews Official Partner of SkillsUSA status for 2024
As a partner of the association, Yamaha supports SkillsUSA’s mission to provide immersive learning experiences and industry-specific training to students…
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Yamaha Marine wins 2023 national boating safety award
The National Boating Safety Awards were established in 2019 by the Sea Tow Foundation Boating Safety Advisory Council to recognize…
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Yamaha Marine names marine training manager
Ted Riley will be responsible for leading efforts to create and implement a global training standard for Yamaha Marine Distributors.
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Yamaha Motor changes Chinese joint venture partner
Yamaha Motor has positioned China as one of its most important production and sales bases and says it will continue…
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Yamaha reveals the 2024 WR450F
According to Yamaha, the new WR450F is now slimmer, lighter, faster, and more tractable with longer and stronger pulling power.
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Wolverine X2 1000 – who is the customer?
After speaking with ATV and SxS Testing Manager Pat Biolsi, it was evident that the Yamaha team did their research…
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Yamaha Bicycles launches all-new e-commerce platform
Live now on the Yamaha website, e-bike enthusiasts can purchase their new Yamaha Power Assist Bicycle online and pick up…
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Video: Wolverine X2 1000 Walkaround
Powersports Business recently joined the Yamaha team in Taylorsville, North Carolina, to check out the new Wolverine X2 1000. We…
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Yamaha Marine reveals new high-output engine for ’24 PWC models
Yamaha's new 1898cc, four-stroke, four-cylinder, 16-valve High Output marine engine replaces the previous 1.8L HO engine that powered some of…
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Yamaha U.S. Marine names technical services manager
Robert Orr joined Yamaha in 2000 and, in his new role, is now responsible for enhancing customer satisfaction through product…
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Yamaha reveals updated 2024 Tracer 9 GT+
Our colleagues at Rider Magazine recently gave a first look review of the 2024 Yamaha Tracer 9 GT+, which features…
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Yamaha reveals 2024 ATV and Side-by-Side lineup
Yamaha has introduced a wide array of new ORVs that meet the demands of enthusiasts and fit many jobsite and…
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Yamaha launches year-long celebration of 50 years of the YZ
Yamaha is excited to share the story of the YZ and will continue to look back to iconic moments during…
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Aspiring racers hone skills at Snowshoe Mountain with Yamaha Racing GNCC University
This exclusive masterclass, led by Yamaha’s existing and previous racers and champions, highlighted technical riding instruction in a variety of…
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Yamaha to exit snowmobile market in 2025
Yamaha says it will ensure parts availability, service, and related customer satisfaction now and after the snowmobile final production run…
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Yamaha Rightwaters reports progress for conservation initiative
From June 2022 through June 2023, Yamaha reinforced a commitment to carbon neutrality and sponsored new projects that support marine…
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Major Japanese OEMs team up to develop hydrogen engines
The Japanese 'big four' have announced they will work together to develop hydrogen-powered engines, forming the HySE technological research association.
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Yamaha Outdoor Access Initiative continues to support All Kids Bike
The Yamaha Outdoor Access Initiative is continuing its support of All Kids Bike, getting students in public schools outside and…
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Yamaha U.S. Marine appoints marine service division manager
Division Manager Jeremy Waki has more than 20 years if experience with the marine service operations team.
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Yamaha signs Rossi as brand ambassador
Valentino Rossi fans get to cheer another milestone for their hero as he will be officially representing Yamaha.
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