Yamaha
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Attack Yamaha Racing takes on Daytona 200 with Xavi Fores
Xavi Fores will head Yamaha's campaign for top honors aboard the Yamaha R6 at the Daytona 200. The 2023 MotoAmerica…
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CDP gives Yamaha ‘A’ score for transparency on climate change
The company is recognized for leadership in corporate transparency and performance on climate change by the global environment non-profit CDP,…
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Yamaha Bicycles names new sales and marketing reps, announces sales program
New to the U.S. market in 2017, the Yamaha Bicycles business has grown steadily while adding models and building its…
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Bridgestone named official tire of Yamaha Champions Riding School
The Yamaha Champions Riding School teaches all skill levels and aims to grow the sport of motorcycling through world-class rider…
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Yamaha to display hydrogen golf car concept at PGA Show
Yamaha has been working on hydrogen technology for combustion engines for about five years, and the Drive H2 is its…
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Yamaha Outdoor Access Initiative awards grants to advance e-bike trails
SORBA Woodstock of Georgia secures funding and equipment to enhance trail systems and the Sage Trail Alliance will be assisted…
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Yamaha highlights ‘futuristic’ models at Japan Mobility Show
Yamaha Motors exhibited various motorcycles, electric commuter vehicles, and more, including six new models.
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Yamaha Motor launches battery management company
ENYRING will offer swappable batteries for compact urban electric vehicles (mainly e-bikes) via subscription-based services.
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Yamaha returns as official OEM partner of AFT in 2024
Yamaha enjoyed another banner season of Progressive AFT competition in 2023, proving itself a title-contending powerhouse in both Mission SuperTwins…
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Yamaha Marine’s Technical School Partnership program adds three new schools
Developed in 2015, Yamaha’s TSP program aims to develop a stronger marine technician workforce through a certified curriculum, Yamaha systems…
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Yamaha Marine names 2022-2023 certified master technicians
Out of hundreds of applicants, approximately 30 technicians pass Yamaha’s certification exam on an annual basis.
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Yamaha’s World Technician Grand Prix to return in 2025
Those who emerge as the winners of their respective NTGPs qualify to compete for the No. 1 title at the…
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Yamaha Marine names Nicholas Genesi government relations manager
In his new role, Genesi will collaborate with federal and state elected representatives, industry trade, and affiliated associations to formulate…
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Yamaha unveils returning 2024 models
The 2024 street motorcycle lineup includes the Supersport, Sport Heritage, Scooter, Hyper Naked, and Sport Touring model families.
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Yamaha renews Official Partner of SkillsUSA status for 2024
As a partner of the association, Yamaha supports SkillsUSA’s mission to provide immersive learning experiences and industry-specific training to students…
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Yamaha Marine wins 2023 national boating safety award
The National Boating Safety Awards were established in 2019 by the Sea Tow Foundation Boating Safety Advisory Council to recognize…
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Yamaha Marine names marine training manager
Ted Riley will be responsible for leading efforts to create and implement a global training standard for Yamaha Marine Distributors.
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Yamaha Motor changes Chinese joint venture partner
Yamaha Motor has positioned China as one of its most important production and sales bases and says it will continue…
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Yamaha reveals the 2024 WR450F
According to Yamaha, the new WR450F is now slimmer, lighter, faster, and more tractable with longer and stronger pulling power.
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Wolverine X2 1000 – who is the customer?
After speaking with ATV and SxS Testing Manager Pat Biolsi, it was evident that the Yamaha team did their research…
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