Personal Watercraft
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Sure-Seal partners with Powell to boost rugged connector access for off-road and marine OEMs
Under the agreement, Powell will distribute Sure-Seal’s rugged interconnect products through its global supply network for OEMs and equipment manufacturers…
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NMMA data shows softness across boating market in November
Key economic indicators continued to reflect a cautious consumer environment in November. The conference board’s Consumer Confidence Index fell to…
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Yamaha Marine earns top honors in Miami
More than 80 marketing professionals judged entries across 22 categories, evaluating campaigns executed in 2025.
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Marine industry down double digits in November, smaller boats show resilience: Report
The data signals a softer finish to the boating season and continued normalization after pandemic-era highs.
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Yamaha CrossWave named Boating Magazine’s 2026 Boat of the Year
According to Boating, the CrossWave stood out for redefining the role of a personal watercraft. Rather than fitting into traditional…
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PWCs boosting the boating industry
From affordability to luxury, from fishing to touring, both Sea-Doo and Yamaha see PWCs as essential to the long-term health…
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RideNow Chandler earns Sea-Doo’s U.S. Dealer of the Year Award
The dealership’s customer-first approach and strong local relationships with boaters in the Phoenix area played a key role in earning…
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Kawasaki updates 2026 Jet Ski STX 160 and ST 160 lineup
Kawasaki has refreshed its popular Jet Ski STX 160 and Jet Ski ST 160 series for 2026, delivering upgraded technology,…
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Taiga reveals new Orca electric watercraft at Monaco Yacht Club
Taiga Motors Inc. unveiled its next-generation Orca electric watercraft lineup at the Monaco Yacht Club, introducing a new 3-seat crossover…
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Yamaha WaterCraft marks 40 years of jet power with bold new launches
Yamaha WaterCraft is celebrating 40 years of jet propulsion innovation with two major product debuts: the CrossWave, an all-new category…
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Taiga expands its marine-based charging infrastructure
Taiga PWC owners will now have access to Aqua superPower's expanding global network of 59 charging sites across popular marinas…
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Taiga’s mobile app update adds new controls, safety features
Taiga's new mobile app features allow its snowmobile and PWC owners to set and save performance profiles tailored to different…
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BRP to sell Manitou pontoon business to Marcott Family, refocus on powersports
This latest move follows BRP’s recent sale of Alumacraft, completed in the second quarter of Fiscal 2026, and the pending…
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Florida governor signs Boater Freedom Act into law
The bill prevents local bans on gas vessels and random vessel safety inspections without probable cause, and directs the FWC…
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Taiga Motors launches production of 2025 Orca watercraft
Taiga hit an important operational milestone with the launch of its 2025 watercraft, which also features breakthrough battery cooling technology…
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Skeeter’s 31st annual bass tournament to be held June 7-8 on Lake Fork in Texas
The annual tournament will award more than $250,000 in cash and prizes, with the top anglers receiving a Skeeter FXR20…
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Hydroflyer unveils surfboard-inspired Sport Board for watercraft enthusiasts
Hydroflyer has officially launched the Sport Board, a cutting-edge evolution of hydrofoil technology designed for enthusiasts who crave speed, agility,…
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Bombardier’s new concept could redefine marine patrol and border defense
The Sea-Drone 88, a unique concept proposed by venture capitalist Charles Bombardier that could redefine marine patrol and border defense.
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Power Hour: RecSystems uses AI to help powersports rentals run more efficiently
Brendan sits down with longtime powersports industry veteran and rental operator Rob Solem, who is the co-founder of RecSystems. This…
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BRP continues its marine business dump with sale of Alumacraft
BRP has reached an agreement with Bryton Marine Group to sell its fishing boat operation Alumacraft, a deal that falls…
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