News
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Rider’s Advantage names national training director
Nick Gerber has been promoted to the national training director position.
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Oldest Yamaha dealership in Texas celebrates 50 years
The next big milestone for Texas Motor Sports will be an expansion and relocation, according to owner Perk Bearden.
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Taiga doubles production, increases revenue during Q3
Production more than doubled for Taiga with 365 vehicles manufactured during Q3 of 2023.
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Verge Motorcycles unveils California Edition electric motorcycle
The motor of the bike is located in the rear wheel to allow for a larger battery, resulting in a…
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Brantley Neal named marketing manager of America’s Motor Sports
Tasked with shaping America’s Motor Sports’ place in the Nashville market, Neal brings years of local marketing expertise to an…
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Yamaha Marine names Nicholas Genesi government relations manager
In his new role, Genesi will collaborate with federal and state elected representatives, industry trade, and affiliated associations to formulate…
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Volcon ePowersports appoints U.S. sales director
Volcon has appointed Doug Cline as the new director of sales for the U.S, who has over 15 years of…
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Michigan and Wisconsin dealer broadens reach in Minnesota
Michael Lafontaine acquires Moose Lake Implement & Sport, a family-owned and operated dealership since 1941 that carries powersports and outdoor…
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Polaris donates over $100,000 to off-road and snow organizations
Polaris has awarded 25 organizations in 19 U.S. states and three Canadian provinces nearly $250,000 through this year’s TRAILS GRANTS…
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Radio Flyer releases CPSC-compliant Model 915
The updated version of the popular toy from 2021 includes the replacement of the rear spring with a steel tube…
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Moto Coffee donates to BRC in fight for Moab
Moto Coffee fuses its passion for coffee with a love for motorcycles in a way that allows the company to…
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AL3RT reveals plug and play GPS option
The company shares that the plug and play option will plug directly into the bus bar on all Polaris side-by-sides,…
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Rockford Fosgate names managing director
As the managing director of Rockford Fosgate, Zach Luke will be responsible for leadership, strategic planning, and organizational alignment.
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KYMCO reveals ‘game-changing’ EV solution at EICMA 2023
KYMCO's vision for the EV future focuses on energy companies providing riders with battery services for electric motorcycles.
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Dealership’s standardized practices create happy employees
Simply Ride general manager and former 40 Under 40 winner shares his outlook on how to retain happy employees and…
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Suzuki reveals 2024 GSX-8R and GSX-S1000GX+
The GSX-S1000GX+ offers a comfortable ride while delivering aggressive superbike performance and the GSX-8R features an aggressive, mass-forward look that…
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Polaris wins Digital Leadership Award in Office of Finance category
The award recognizes the Polaris Finance team for its innovative use of AI in forecasting and planning.
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U.S. ISDE teams dominate in Argentina
Despite battling extreme heat throughout the six-day event, the U.S. World Trophy Team and Women’s World Trophy Team outpaced the…
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Powersports Business to host Dealer Spike webinar Thursday
The webinar highlights the expectations of the modern consumer and explores best practices to leverage a cost-effective omnichannel marketing strategy.
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Yamaha unveils returning 2024 models
The 2024 street motorcycle lineup includes the Supersport, Sport Heritage, Scooter, Hyper Naked, and Sport Touring model families.
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