Dealers
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Suzuki launches ‘Take it to the Streets’ demo event for the 2025 DR-Z4S
Suzuki Motor USA is taking it to the streets with its DR-Z demo event, where enthusiasts get a unique opportunity…
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H Partners launches campaign to oust Harley board members: Updated
H Partners Management, one of the largest shareholders of Harley-Davidson, Inc., and firm of former board member Jared Dourdeville, announced…
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Webinar: Tariffs Impacting Powersports
The Motorcycle Industry Council (MIC) is hosting a free webinar on Tuesday, April 22, at 11 am Pacific for anyone…
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Italian OEM launches two new models for the U.S. market
Fantic Motor, an Italian motorcycle and e-bike manufacturer, recently announced its expansion into the U.S. market, releasing a pair of…
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Spirit Motorcycles thrives despite a $1.8 million loss in revenue
Despite a 15% drop in revenue, Spirit Motorcycles in San Jose, California found a way to increase its net income…
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LiveWire reveals S2 Patrol models for law enforcement and security fleets
The S2 Patrol Del Mar and Alpinista models incorporate the performance and safety features of the standard bikes with dedicated…
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Powersports Industry applauds bill that ensures fair funding to Recreational Trails Program
Leaders in the powersports industry, including the MIC, have shown strong support over a bipartisan bill that would fully fund…
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April aftermarket products and equipment
PSB shares the latest products, from tire changes to tank bags. These products have been released recently and can be…
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Report: Inflation lower than expected in March
Core inflation ran at a 2.8% annual rate, with a slight uptick of 0.1% for the month. Core inflation excludes…
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Harley board member quits due to ‘underperformance’ and ‘cultural depletion’
Jared Dourdeville, partner at New York-based H Partners Management and an independent board director at Harley-Davidson since 2022, abruptly resigned…
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April recalls: BMW M1000, Honda ADV 160, Pioneer, Talon and Polaris RZR
BMW M 1000 XR and M 1000 R motorcycles have a steering damper issue. Honda's ADV 160 scooter gets recalled…
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Northcoast Research shares spring promo insights report for ORV segment
Northcoast Research, an equity research firm, recently released its report on the promo environment in Q1, specifically focusing on BRP…
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Kioti announces leadership changes
Kioti recently announced key leadership changes to strengthen its growth strategy across North America. The company has named Don Lowe…
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Hanover Powersports is Revving Up Summer Sales
Hanover Powersports, a family-run dealership operating in the heart of Morris County, New Jersey, sells everything from motorcycles and ATVs,…
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Ducati debuts its first-ever motocross bike
Ducati’s first-ever motocross bike, the Desmo450 MX, brings superbike performance technology off-road, with features like a high-performance Desmodromic distribution engine…
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Tariff battle hitting motorcycle sales hard in Canada
Motorcycle sales have underperformed in Q1 as consumers remain cautious, according to Moto Canada, which urges an end to tariffs…
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Indian dealers top-ranked again in PSI study measuring website responses
Indian Motorcycle dealerships ranked highest in the 2025 Pied Piper PSI Internet Lead Effectiveness (ILE) Powersports Industry Study, measuring responsiveness…
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Chanler Hartwick joins MIC as new membership manager
A lifelong enthusiast, Hartwick began racing off-road motorcycles in her youth and maintained that passion throughout her career. After graduating…
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Fox Powersports acquires two dealership locations in Michigan
Fox Powersports has announced the acquisition of Lakeside Motor Sports & Marine and Nelson’s Speed Shop, expanding its powersports presence…
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How to get your team to give a sh*t!
Employees don’t just need to do their job—they need to want to do it well. When engagement is lacking, customer…
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