Dealers
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Polaris partners with Sebastien Loeb Racing for the 2024 Dakar Rally
Racers Xavier de Soultrait and Florent Vayssade will pilot the Polaris-engineered RZR Pro R Factory SxS in the T4 class.
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Yamaha Motor launches battery management company
ENYRING will offer swappable batteries for compact urban electric vehicles (mainly e-bikes) via subscription-based services.
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Taiga Motors streamlines business model, continues to satisfy dealer partners
Dealers that partner with Taiga are known as TSPs and after a customer orders a unit through the company, a…
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Keanu Reeves and Gard Hollinger talk ARCH Motorcycle with AR’s Kevin Duke
The Editor-in-Chief of American Rider chatted with Gard and Keanu about developing motorcycles and their bold gambit for the future.
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Bird enters financial restructuring process, transitions into bankruptcy
Bird, an environmentally friendly electric transportation company, will operate as usual during this process, maintaining the same service for its…
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MIC gets powersports dealership exemption from CARs Rule
The FTC's website stated that the new rule will fight two common types of illegal tactics consumers face when buying…
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PSB highlights December aftermarket products
Powersports Business shares aftermarket products from Dunlop, Drag Specialties, Moose, R&G and Rocky Talkie.
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Segway Powersports to display the Super Villain at CES in January
Segway Powersports is gearing up to display its highly anticipated side-by-side at the upcoming Consumer Electronics Show (CES), January 9-12,…
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BRP celebrates 20 years of innovation and growth
BRP has grown from 7,500 to 23,000 employees in 26 countries and with a network of nearly 3,000 dealers worldwide,…
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MSF and ATV Safety Institute share rider safety tips
As customers gift electric bikes, dirt bikes and ATVs during the holiday season, the MSF and ATV Safety Institute share…
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Spirit of Sturgis TT race added to Sturgis Rally and AFT schedule
The race is scheduled for August 11, 2024, coinciding with the final Sunday of the 84th Annual City of Sturgis…
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RIVA Motorsports dealer group expands alongside space industry
The dealer group acquired RIVA Motorsports Space Coast, which has served the Titusville area for over 30 years and sits…
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Kubota reveals 2024 Sidekick UTV
The Sidekick can carry 1,000 pounds and tow up to 2,000 pounds, and its 54 horsepower gasoline engine produces speeds…
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FLY Racing shares Grassroots Giveback initiative
The company donated a total of $32,776.57 in 2023 and hopes to continue the gift of giving in 2024.
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Will new minimum wage laws impact your state on Jan. 1?
Employers in nearly two dozen states will face higher wage costs beginning Jan. 1, 2024, as new minimum wage laws…
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Comoto Family of Brands names president and CEO
Zach Parham's passion for powersports started at his parent's business, J&P Cycles, which is now owned by Comoto.
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Identifying today’s powersports buyers and new opportunities for dealers
Contributing writer Ryan Kloppe analyzes monthly motorcycle registration data from 2023 to share insight about the current market and what’s…
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Keeway America now distributes Benelli in U.S. as sole co-owner
Benelli motorcycle models will arrive in the U.S. in Q1 of 2024 and Keeway products will be available to the…
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Powersports dealer group seeking new board members for 2024
While the organization seeks board candidates from around the country, it would especially welcome ones from the Northwest, Southwest/California and…
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Dealer speaks on benefits of accountability and 20 groups
Co-Manager Darren Bajurin encourages dealers to get involved in a 20 group and compare sales and processes and make commitments…
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