News Enewsletter
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Electric goes enduro: Stark to compete at Erzbergrodeo 2026
Electric motorcycle competitors will race alongside combustion-engine entrants; a battery-swapping point will be located where traditional refueling is.
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Kandi acquires U.S. electric off-road motorcycle brand Rawrr
Rawrr’s product line is expected to complement Kandi’s existing North American operations, creating opportunities for cross-selling and increased showroom traffic.
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SW-Motech to showcase its latest motorcycle accessories at AIMExpo
In addition to highlighting its latest products, the SW-Motech team will be on hand to discuss dealer opportunities, upcoming events,…
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Kubota expands RTV-X line with new long-bed workhorse UTV
Kubota used the Equip Expo stage to make a move dealers will care about most in the utility vehicle segment,…
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Octane Raises $100M in Series F funding round
The fintech company says it will leverage the funding round to accelerate market penetration and deepen its product offering for…
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Wild Ass seat cushions teams up with industry veteran Larry Middleton
After a yearslong hiatus from aftermarket distribution, industry veteran Larry Middleton joins Wild Ass to help promote its seat cushions…
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Survey: Sales stabilize in November, but inventory and dealer confidence slip
Sales trends showed modest improvement in November, but excess inventory and growing dealer fatigue continue to pressure the powersports retail…
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Lyndall Brakes posts eighth straight year of double-digit growth
To support rising demand, the company says it has expanded into new operational and distribution locations, helping shorten lead times…
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Parts Unlimited names new national sales manager
In his new role, Rob Oliva will use his unique blend of aftermarket and OEM experience to drive dealer success…
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LeMans set to energize AIMExpo as exhibitor and exclusive coffee sponsor
The Drag Specialties semi-truck will also make its return to AIMExpo, where it will serve as a backdrop for the…
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Triumph expands its 400 range with new flat track and cafe racer models
Triumph Motorcycles brings two additions to its 400 range with the all-new flat track-inspired Tracker 400 and the cafe racer-style…
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Mips acquires Koroyd, expanding helmet safety portfolio
Helmet safety leader Mips has agreed to acquire Koroyd, significantly expanding its protection technology portfolio and strengthening its position at…
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U.S. techs shine at Yamaha World Technician Grand Prix
Two U.S. dealership technicians delivered standout performances on the global stage at the 2025 Yamaha World Technician Grand Prix, held…
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Drag Specialties offering $86K in contingency for King of the Baggers
Industry-leading aftermarket parts distributor Drag Specialties announced it will be back for a fifth year of MotoAmerica's King of the…
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The innovator who changed off-road, Bob Fox, enters Hall of Fame
Powersports industry veteran Melissa Coffey writes about the importance of Fox Factory founder being inducted into the Off-Road Motorsports Hall…
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CAKE taps Keeway Group to restart production, launch ‘CAKE 2.0’ era
The companies will combine CAKE’s distinctive design and engineering with Keeway’s established production capabilities, a move both sides describe as…
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INTERMOT 2025: Show ignites Germany’s motorcycle scene, targets younger crowd
With 80,000 attendees, strong OEM participation and massive digital reach, INTERMOT 2025 reaffirmed itself as the top launchpad for the…
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Harley-Davidson elevates Bill and Karen Davidson in leadership shift aimed at re-energizing dealers
At the center of the leadership moves are expanded roles for Bill Davidson and Karen Davidson, two of the most…
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Royal Enfield supercharges 125th year with expanded 2026 AFT partnership
As the world’s oldest continuously operating motorcycle manufacturer, Royal Enfield plans to mark the milestone with expanded activations, special anniversary…
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Arctic Cat loads up a deep Cross-Country lineup for 2025-26 season
Cross-country racing has long been a proving ground for Arctic Cat, mirroring the real-world riding dealers see every day. The…
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