News Enewsletter
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Honda returns a diverse 2-wheel lineup for new model years
Honda's announcement confirms eight returning models for 2026 and 2027 MY, representing categories in adventure, miniMOTO, scooter, and trials.
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Tariffs, PWC softness weigh on Yamaha profits despite stable motorcycle performance in 2025
Yamaha Motor's President and CEO Motofumi Shitara cited continued global uncertainty, including U.S. tariff policy and foreign exchange fluctuations, as…
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Turn 14 names Caitlyn Williams Central regional sales manager for Owned Brands
In the role, Williams will oversee dealer development, regional growth initiatives and sales strategy across the company’s portfolio of house…
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‘Fuel for Thought’ virtual series returns for fourth year to support motorsports event organizers
As rising operating costs and increasing marketing demands continue to pressure motorsports event organizers, High Gear Success is bringing back…
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Northpoint names Childress new VP of sales
Gary Childress will assume responsibilities overseeing and directing sales for the organization’s marine, powersports, recreational vehicle, and trailer divisions.
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Honda returns the Talon 1000 sport SxS for the 2026 model year
The R models get new 30-inch tires to further enhance performance over rough terrain, while the X trim levels retain…
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Yamaha CrossWave named Boating Magazine’s 2026 Boat of the Year
According to Boating, the CrossWave stood out for redefining the role of a personal watercraft. Rather than fitting into traditional…
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Coast Technology says new platform makes inventory management easier
With the release of Stealth Inventory v2, Coast Technology says the platform is bringing renewed focus to inventory as a…
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India-U.S. trade framework grants zero-duty access for premium Harley-Davidson bikes
India’s motorcycle market is huge — totaling tens of millions of units annually — but the premium 800cc+ segment remains…
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Wild Ass to debut new police collection at Daytona Bike Week
Wild Ass will launch its new BlueLine Collection on March 1 at Daytona Bike Week in support of all motorcycle-mounted…
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KTM parent Bajaj Mobility reports FY2025 financial results
Despite restructuring measures and the temporary production shutdown, Bajaj says the second half of 2025 showed positive signs for the…
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Avoid costly mistakes: Navigating warranty reimbursements
Attorney Hillary Holmes Reaume tells dealers how they can turn the warranty reimbursement process from a frustrating chore into a…
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Schiets Motorsports, Fox Cycle Works merge to form Throttle Society in Ohio
Schiets Motorsports and Fox Cycle Works have officially merged to form Throttle Society, creating what ownership describes as a premier…
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EFG Companies wins Stevie Awards for innovation, client satisfaction
This year marks the 12th consecutive year that EFG has been recognized with multiple Stevie awards, bringing its total to…
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Stark Future reports 200% January growth, expands R&D push after $124M 2025
Stark Future is carrying significant momentum into 2026, reporting more than 200% year-over-year sales growth in January following a breakout…
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Consumer signals split in January as inflation concerns linger
According to data from the University of Michigan, shoppers remain cautious, price-sensitive and increasingly selective — even as some measures…
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Cox’s Harley-Davidson earns Platinum Bar & Shield Award, marks 65 years in business
Over the decades, Cox’s Harley-Davidson has earned multiple Platinum, Gold, Silver and Bronze Bar & Shield Awards, along with numerous…
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NPA expands leadership team, appoints new Pacific Northwest sales manager
NPA strengthened its leadership and sales organization with two key moves aimed at better supporting dealers nationwide, including the appointment…
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Roczen wins in Glendale as Supercross title fight tightens
The win was Roczen’s fourth Supercross victory in Glendale, his 24th career Supercross win, and his first of the 2026…
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Polaris expands all-weather SxS lineup with two new Ranger models
Polaris improves on cold-weather comfort with a factory-installed heating system for the Ranger 1000 CAB, while the 2027 Ranger XP…
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