News Enewsletter
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Segway looks to inspire next generation of riders with K1 Speed partnership
The partnership makes Segway the official sponsor of K1's grand prix leagues and will put Segway go-karts at K1 Speed…
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EagleRider offers exclusive Route 66 tour to celebrate 100 years of history
EagleRider has made only 66 spots available for its exclusive 16-day tour that takes riders on a 2,210-mile, eight-state journey…
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Skelton’s Motorsports leans on family, service for early success
Skelton’s Motorsports may have only opened five years ago, but the roots of this family-owned powersports dealership were established decades…
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85th Sturgis Rally delivers record gains for Motorcycle Museum
The Sturgis Motorcycle Museum & Hall of Fame reported record-breaking results during the 85th Sturgis Motorcycle Rally, with increased attendance,…
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U.S. Women’s Trophy Team wins third straight 6Days enduro race
This year's victory marks the sixth overall Women's World Trophy championship for the U.S. team, tying Australia — which finished…
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Off-road market growth presents opportunity for dealers
Global Market Insights and other data predict that the U.S. off-road vehicle market is on a fast growth track, with…
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CFMoto reveals 2026 model lineup with expanded distribution, and feature updates
The launch underscores CFMoto’s position as the No. 3 provider of off-road vehicles and motorcycles in the United States, supported…
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Parts, Drag add two new sales reps to their teams
Parts Unlimited brings on board Ryan Kessinger as its newest sales rep, while Drag Specialties welcomes Jack Johnson to its…
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LiveWire launches ‘Twist & Go’ promotion, adds rider-friendly features to S2 lineup
For dealers, the combined push reflects LiveWire’s strategy to grow ridership by lowering the barrier to entry while improving the…
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Indian’s Demo Days already off to a fast start
Throughout September, riders can test drive Indian's 2025 lineup and help raise funds to benefit families of military and first…
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Simply Ride voted best motorcycle dealership in Minnesota
For the third year in a row, both customers and staff continue to speak out and vote Simply Ride as…
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East Central Motorsports puts value brands first
The Ohio dealer talks about his recent trip to China, the growing popularity of pit bikes, and the current trend…
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Deltran celebrates 60 years of family-owned innovation
Founded in 1965 as Deltona Transformer Corp., the Florida-based company originally built power conversion electronics before pivoting to battery maintenance…
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All Balls Racing going all in at Hay Days
In addition to an expanding parts lineup, the All Balls Racing booth at this year's Hay Days will feature an…
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MIC rallies against 50% tariffs threatening powersports industry
According to MIC, the tariffs mean that nearly every powersports vehicle with foreign-produced steel components is now subject to steep…
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Making the most of your OEM co-op program
Co-op dollars are part of the dealer/OEM relationship, but they only become real, spendable money when dealers actually claim them.
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MotoAmerica Stock 1000 riders to join Superbike grid in 2026
MotoAmerica has announced that the Stock 1000 class will be merged into the premier Superbike class in the 2026 championship.
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SEMA acquires ORBA to strengthen off-road and powersports advocacy
SEMA has acquired the Off-Road Business Association, a move that unifies two influential voices in the off-road and powersports industries.
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NMSF renews sign language interpreter grant for MSF training
The fund is intended to make motorcycle safety training classes more accessible to the deaf and hard of hearing community.
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Husqvarna reveals 2026 dual-sport lineup
The 2026 Husqvarna FE 350 and FE 501 models will arrive at authorized dealers starting in the fall.
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