Latest News
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CFMOTO recalls ZFORCE 950 due to crash and tip-over hazards
The company recalled its ZFORCE 950 because the shock absorber rod assembly can unthread and detach, posing crash and tip-over…
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Honda opens distribution center in Phoenix
The new 150,000 square foot distribution center will support Honda's Powersports and Products division and strengthen the company's ability to…
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Biketoberfest Rally to celebrate 32 years at Daytona Beach
The rally will be held Oct. 17-20 in the Daytona Beach area and will offer riders live music, top industry…
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Harley receives $89 million grant for electric motorcycle production at York plant
The funding comes from the Domestic Manufacturing Conversion (DMC) Grant program, an Inflation Reduction Act (IRA) provision that supports domestic…
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Erico Motorsports reaches moto community with neighboring RevZilla and Rev’It
John Beldock, owner of Erico Motorsports, owns real estate around his dealership and has brought RevZilla and restaurants to the…
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Young Powersports Layton celebrates renovation completion
Young Powersports Layton celebrated the completion of its dealership's renovations by unveiling its upgraded facility to the public.
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Turn 14 appoints Haldane as powersports marketing manager
Based at Turn 14 Distribution's headquarters in Horsham, Pennsylvania, Haldane will lead the development, organization, and daily execution of the…
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Segway Powersports launches factory racing team
At the heart of Segway Factory Racing is a development program designed to identify and cultivate emerging talent. Segway is…
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How K&K Insurance’s departure impacts powersports dealers
For the fourth time in the last four years, a major underwriter has left the Garage Insurance market.
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Massimo to add automated vehicle assembly robot line to Texas factory
Founder David Shan says the new assembly line will enhance manufacturing flexibility and increase annual production.
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Sea-Doo names brand ambassador
AquaDan's enthusiasm for life on the water has inspired countless new riders to get out and live their best lives,…
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NPA Atlanta to host two monthly auctions starting in August
The new auction schedule will kick off on Friday, August 2, at 8:00 a.m. EST, followed by the next Atlanta…
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Bridgestone promotes Jim Dowell to national sales and racing program manager
Before joining Bridgestone, Dowell served as a U.S. Army officer for nearly ten years and ended his military career as…
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PSB highlights aftermarket news released in July
PSB shares July aftermarket products and news from Moose Racing, DEI, Engine Ice Pure Performance, Kubota, Drag Specialties, and TwinPower.
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Western Power Sports focuses on long-term growth
WPS now has four facilities instead of seven to meet customer needs more efficiently, and the distributor can service 97%…
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Power Hour: Responding to Prospective Customers
PSB Editor Brendan Baker speaks with Pied Piper CEO Fran O'Hagan about the decline in powersports internet lead response times…
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Octane completes $365M asset-backed securitization
Octane has closed a $365 million securitization collateralized by its fixed-rate installment powersports loans issued through Roadrunner Financial.
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Honda enables real-time dealership inventory feature
The shopping experience for Honda's retail powersports customers just got better as the company recently announced an enhanced real-time dealership-inventory…
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AMA joins coalition in support of right to repair legislation
The Auto Care Association, on behalf of the AMA and other REPAIR Act stakeholders, urged Congress to pass the REPAIR…
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Segway Powersports promotes service manager, adds field marketing manager
Segway Powersports has announced that Ton Truong has been promoted to service manager. In addition, Collin Mikottis has joined the…
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