Latest News
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Bridgestone returns to Supercross with Beta Racing
Bridgestone will become the official tire sponsor of Liqui Moly Beta Racing and the teams will use the full line…
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AFT reports viewership jump, announces 2025 schedule
Progressive AFT has reported record-breaking viewership for the 2024 season, with an increase of over 41% per race.
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Rides4Fun expands riding series for 2025
The series will bring motorcycle adventures to five locations across four states and riders of all brands are encouraged to…
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Denago picks Proffer as regional sales manager for Central U.S.
Industry veteran Dan Proffer has been named regional sales manager for Denago and will be responsible for the Central U.S.…
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KTM launches more refined 790 Adventure for 2025
Thanks to a slew of upgrades on the 2024 model, the latest generation KTM 790 Adventure is more stable, more…
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Polaris donates nearly $85,000 to off-road and snow organizations
Combined with the Spring 2024 TRAILS GRANTS, Polaris has donated more than $220,000 in 2024 and more than $3.5 million…
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Massimo reveals 2025 Buck 550-6 Crew UTV
The UTV is designed to meet the needs of families and outdoor enthusiasts and perform light-duty work around a property.
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Aftermarket company RMSTATOR onboards Mark Meyer
Meyer has been named senior account manager. In this role, he will lead the internal sales services and work to…
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Rob Greenwald returns to Accelerate in January 2025
Powersports Business is happy to announce that Rob Greenwald, a highly regarded speaker and trainer, will return to the Accelerate…
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Windy City to consolidate another Harley store
The Harley dealership in Rosemont, Illinois, is being moved to make way for a new restaurant to be opened in…
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Polaris President of PG&A and Aftermarket Steve Eastman to retire
As a part of its leadership succession plan, Polaris is naming Andy Williams to the role of president of PG&A and Aftermarket,…
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BMW reveals 2025 F 900 R and F 900 XR
The new BMW F 900 R and F 900 XR benefit from technical and visual upgrades, and significantly extended standard…
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Rekluse names industry veteran Garrett Quinlan product manager
Quinlan has spent a lot of time in various product roles and, because he is already familiar with Rekluse products…
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Dunlop announces new tire distributor
Dunlop Motorcycle Tires has tapped SRX Racing Tires as its new Eastern Road Race and Flat Track tire distributor, effective…
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Mid-Columbia Marine & MotorSports in Northern Oregon acquired
Under new ownership, the dealership has been renamed to Hood River Powersports and Marine (HRP) and provides sales, service, and…
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Power Hour: Maggie Stevens talk parts department at the Parts NVP
Stevens won a Women With Spark award in 2023. She continues to foster growth in the parts department by attending…
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Massimo Group expands partnership with Rural King
Massimo Group recently announced the expansion of its retail partnership with Rural King, a leading farm and home store with…
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Financial advisors share wealth management strategies – part 3
Morgan Stanley shares planning strategies for transferring wealth in part three of a four-part article series.
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Lake Elsinore Motorsports Park closes after death of young rider
According to reports, the accident led to a lawsuit against the facility, and the landowner decided to shut down the…
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Yokohama Tire continues partnership with Tread Lightly
This marks the second year that Yokohama will be an official partner of Tread Lightly, the U.S.-based nonprofit organization dedicated…
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