Dealers
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Powersports Industry applauds bill that ensures fair funding to Recreational Trails Program
Leaders in the powersports industry, including the MIC, have shown strong support over a bipartisan bill that would fully fund…
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April aftermarket products and equipment
PSB shares the latest products, from tire changes to tank bags. These products have been released recently and can be…
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Report: Inflation lower than expected in March
Core inflation ran at a 2.8% annual rate, with a slight uptick of 0.1% for the month. Core inflation excludes…
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Harley board member quits due to ‘underperformance’ and ‘cultural depletion’
Jared Dourdeville, partner at New York-based H Partners Management and an independent board director at Harley-Davidson since 2022, abruptly resigned…
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April recalls: BMW M1000, Honda ADV 160, Pioneer, Talon and Polaris RZR
BMW M 1000 XR and M 1000 R motorcycles have a steering damper issue. Honda's ADV 160 scooter gets recalled…
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Northcoast Research shares spring promo insights report for ORV segment
Northcoast Research, an equity research firm, recently released its report on the promo environment in Q1, specifically focusing on BRP…
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Kioti announces leadership changes
Kioti recently announced key leadership changes to strengthen its growth strategy across North America. The company has named Don Lowe…
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Hanover Powersports is Revving Up Summer Sales
Hanover Powersports, a family-run dealership operating in the heart of Morris County, New Jersey, sells everything from motorcycles and ATVs,…
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Ducati debuts its first-ever motocross bike
Ducati’s first-ever motocross bike, the Desmo450 MX, brings superbike performance technology off-road, with features like a high-performance Desmodromic distribution engine…
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Tariff battle hitting motorcycle sales hard in Canada
Motorcycle sales have underperformed in Q1 as consumers remain cautious, according to Moto Canada, which urges an end to tariffs…
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Indian dealers top-ranked again in PSI study measuring website responses
Indian Motorcycle dealerships ranked highest in the 2025 Pied Piper PSI Internet Lead Effectiveness (ILE) Powersports Industry Study, measuring responsiveness…
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Chanler Hartwick joins MIC as new membership manager
A lifelong enthusiast, Hartwick began racing off-road motorcycles in her youth and maintained that passion throughout her career. After graduating…
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Fox Powersports acquires two dealership locations in Michigan
Fox Powersports has announced the acquisition of Lakeside Motor Sports & Marine and Nelson’s Speed Shop, expanding its powersports presence…
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How to get your team to give a sh*t!
Employees don’t just need to do their job—they need to want to do it well. When engagement is lacking, customer…
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Denago announces shipment of 2025 Mudhawk 200FI ATV to dealers
Denago Powersports has announced that its 2025 Mudhawk 200FI ATV has arrived in the USA and is now shipping to…
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PSB visits Simply Ride for its 20th anniversary
Brian Cox launched this dealership as Simply Sport Bikes in 2005. He’s built the dealership into a powerful business of…
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Energica Motor Company auctioned off in Italy
Energica, the Italian electric motorcycle manufacturer, was set to have all its assets auctioned off in court on March 20.
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Coffey’s Corner: Tariffs the new roadblocks to growth
In early 2025, the powersports industry faces significant challenges due to newly imposed tariffs by the U.S. government.
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PSB highlights aftermarket product releases from Drag Specialties, ProTaper and S&S
Powersports Business highlights several new aftermarket product releases from Drag Specialties, ProTaper and S&S Cycle.
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BRP reports Q4 and FY2025 results with 19.7 percent revenue drop
BRP's North American retail sales decreased by 21% compared to last year, resulting from lower volumes in snowmobile and market…
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