Dealers
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BRP reports strong Q3 as new ORV lineup drives gains; dealers increasingly confident
The new 2026 utility lineup — including the Defender HD11 and the Outlander Backcountry 4x4/6x6 — was the standout of…
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Flat track youth can now earn Mini Cup National Finals points at the Winter Throwdown
MotoAmerica will award 10 qualifying points toward the Mini Cup National Finals for youth competitors racing in this year's Winter…
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ZiiDMS adds new regional sales representative
Dealer management system provider ZiiDMS welcomes Jaime Williams to its team, where he will serve as a regional sales representative…
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AMA opens voting for 2025 AMA Racing Awards
Following another remarkable year of racing across the nation, the American Motorcyclist Association has announced the nominees for the 2025…
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Today’s hiring landscape: Hooking top talent
Industry recruiting expert Jan Plessner of Action Recruiting shares practical strategies for powersports dealers navigating today’s tightening labor market.
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Denago to reveal new Freelander 350FI 4X4 ATV at AIMExpo
Denago’s product range continues to scale, with several new machines on deck for 2026. The centerpiece is the Freelander 350FI,…
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Max Materne to share 90-day Dealership Turnaround Playbook at Accelerate 2026
At the 2026 Powersports Business Accelerate Conference, Materne will break down his journey in The Turnaround Project, a fast-paced breakout…
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How AI can help dealers work smarter, not harder
Jacob Berry, host of the Dealership Fixit Podcast, sat down with marketing strategist Brent Wees to talk about how dealers…
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Powersports manufacturer seeks ‘stalking horse bid’ ahead of potential sale
A well-known U.S. powersports manufacturer and distributor with a network of more than 300 dealers has begun a strategic review…
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Triumph dealers set to host nationwide holiday party Dec. 13
The nationwide celebration is a coordinated holiday event designed to bring riders together for a festive experience at local Triumph…
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Piaggio Group rolls out 2026 models and milestone editions
Piaggio's 2026 lineup is a mix of new models, special editions and cosmetic updates, providing dealers with multiple ways to…
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NATDA, Bob Clements International team up to bring Dealer Boot Camp to Reno
Throughout the Boot Camp, five scheduled breaks will give dealership teams time to explore exhibitors on the Expo floor and…
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SSR Motorsports taps Scot Harden as VP of sales and marketing
Harden is widely known across the industry, bringing more than 40 years of experience in brand building, product development, dealer…
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Dealership group keeps powersports passion alive in the Southwest
Brothers and lifelong enthusiasts Tanner and Trey Gearn turned a love for powersports into a four-dealership network spanning across New…
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Massimo receives influx of unit orders heading into the holidays
A series of holiday sales promotions — plus the launch of its 2026 vehicle lineup — helped deliver Massimo a…
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LeMans to acquire Sullivans Inc., expanding distribution strength in the Northeast
LeMans says bringing Sullivans into the fold will strengthen its position as the most comprehensive distribution partner for U.S. dealers.
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North Dakota dealer’s auto experience helps SxS sales surge
The North Dakota dealership is seeing a spike in side-by-side sales, thanks to the evolution of machines like the Can-Am…
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Massimo strengthens dealer channel with appointment of new VP
In his new role as VP of dealer development, Ron Luttrell will lead Massimo's dealer network expansion, onboarding, and performance…
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Four more suspects indicted in Filer’s PowerSports 2023 burglary
Macedon Police told WayneTimes.com the suspects used a truck to ram the dealership’s exterior, forcing entry before stealing multiple bikes…
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Ducati New York named 2025 Dealer of the Year for North and South America
Ducati says it recognized Ducati New York for upholding its highest global showroom standards and demonstrating outstanding client relationship management.
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