Powersports Business associate editor Madelyn Hubbard recently interviewed Brent Gyurizca, owner of Maverick Motorsports, who shared his positive outlook on the future of the powersports industry. “I know a lot ...

Suzuki Motor USA has announced its continued support for the BarX Suzuki 250-class race team. The BarX Suzuki team has several new and returning riders ready to attack the 2023 ...

The format for the Sturgis Buffalo Chip Motorcycles As Art Exhibition will change for its upcoming 15th anniversary. The exhibition’s curator, photographer Michael Lichter, will move into an advisory role. ...

HISUN USA has appointed industry veteran Mark Francis as Midwest region district sales manager. Francis brings 35 years of experience to his new DSM role and is tasked with further ...

Ironhorse Funding LLC, a provider of full-credit spectrum finance solutions for enthusiasts and dealers across the U.S., has announced its expansion in indirect lending for motorcycles, powersports and personal watercraft. ...

SBS Friction A/S, a Danish manufacturer of brake pads for motorcycles, ATVs, side-by-sides and special applications, has introduced its aftermarket brake pads that have been refined and optimized for improved ...

Eicher Motors Ltd., an Indian multinational automobile company and the parent company of Royal Enfield, has announced its collaboration with Spain-based Stark Future SL. As part of the collaboration, the ...

ARGO, a manufacturer of ATVs, side-by-sides, UTVs and amphibious Xtreme Terrain Vehicles (XTVs), has tested its all-new Atlas EV amphibious XTV in Minnesota’s frozen tundra this winter. Minnesota, land of ...

HISUN USA continues to expand its authorized dealership footprint in the U.S. with the hire of Megan Martin as business development manager. Martin will assist outside sales team members with ...

KTM has announced the recall of the 2022 GASGAS MC 250 closed-course competition motorcycle due to an incorrectly programmed CDI box. This issue can lead to engine failure, posing crash ...