Accelerate Conference session to spotlight workplace culture
At the upcoming Powersports Business Accelerate Conference, attendees will have the opportunity to sharpen their leadership skills in a session designed to tackle one of today’s toughest challenges: employee engagement and retention.

On Wednesday, January 20, industry consultant Matt Heller, founder of Performance Optimist Consulting, will lead a general session titled “Power Up Your Workplace Culture.”
The interactive session will focus on how dealers and managers can:
- Identify traits of strong workplace cultures that drive performance
- Better connect with staff to uncover what motivates them
- Develop innovative approaches that build loyalty beyond paychecks
Heller promises a fun, upbeat, and hands-on session, using activities and discussion to make concepts stick and help dealers apply them immediately in their stores.
Who is Matt Heller?
Matt Heller brings over 20 years of leadership and HR experience, including stints at Canobie Lake Park, Cedar Fair, and Universal Orlando Resort. Since launching Performance Optimist Consulting in 2011, he has delivered keynote addresses, workshops, and executive coaching to leaders across various industries. He’s also the author of The Myth of Employee Burnout and ALL CLEAR! A Practical Guide for First Time Leaders and co-hosts the AttractionPros leadership podcast.

3 Key Reasons Dealers Should Attend
- Boost retention: Learn culture-driven strategies to keep your best employees in a competitive job market.
- Unlock motivation: Discover what truly drives your team beyond a paycheck, fueling higher performance.
- Accelerate growth: A strong culture isn’t just beneficial for employees; it also directly supports the leadership and growth goals that define the Accelerate Conference.

About the Accelerate Conference
The Powersports Business Accelerate Conference is the industry’s premier dealer-focused event, designed to help powersports retailers grow, lead, and succeed in today’s evolving marketplace. Through a mix of general sessions, breakout discussions, and networking opportunities, Accelerate delivers actionable strategies on leadership, operations, sales, marketing, and employee development.







