Troy Lee Designs names Waraniak as automotive ambassador

Corona, California-based Troy Lee Designs is ramping up its visibility in the automotive space with an eye on the future and has added John Waraniak as its automotive ambassador.

Here’s the scoop straight from TLD:

John Waraniak has been in the aerospace, automotive, racing and performance industries for over 25 years. He most recently served as Vice President of Vehicle Technology for the Specialty Equipment Market Association (SEMA) from 2006 to January 2021.

We are really excited to have John representing TLD in the automotive space. John’s role will have him in the field on the frontlines of auto performance and racing, looking at new business opportunities, technologies and brand positioning of TLD within the automotive space.

“It’s an honor and privilege to work with my long-time friend, Troy and the great team of people and partners he has built at Troy Lee Designs. TLD is a leader in design, performance, innovation and the cool factor and represents one of the most successful lifestyle brands in the Moto, MTB and Racing industries,” said John Waraniak.

Troy Lee adds, “John and I have worked together for many years and I have always thought of John as part of the TLD family. To have him officially onboard as our automotive ambassador is awesome. I can’t wait to dig in deeper with John as we both have deep roots in the auto industry. This is a great opportunity for TLD to put more resources into the automotive field as we move into the future.”

— Dave McMahon, editor, dmcmahon at