Yamaha
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Latest News
Yamaha Outdoor Access Initiative achieves $6M milestone
Since its inception in 2008, the program has fueled the realization of over 470 projects nationwide.
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Latest News
Wolverine X2 1000 – who is the customer?
After speaking with ATV and SxS Testing Manager Pat Biolsi, it was evident that the Yamaha team did their research…
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Latest News
Yamaha Bicycles launches all-new e-commerce platform
Live now on the Yamaha website, e-bike enthusiasts can purchase their new Yamaha Power Assist Bicycle online and pick up…
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Latest News
Video: Wolverine X2 1000 Walkaround
Powersports Business recently joined the Yamaha team in Taylorsville, North Carolina, to check out the new Wolverine X2 1000. We…
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Latest News
Yamaha launches year-long celebration of 50 years of the YZ
Yamaha is excited to share the story of the YZ and will continue to look back to iconic moments during…
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Latest News
Yamaha Outdoor Access Initiative continues to support All Kids Bike
The Yamaha Outdoor Access Initiative is continuing its support of All Kids Bike, getting students in public schools outside and…
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News
Yamaha U.S. Marine appoints marine service division manager
Division Manager Jeremy Waki has more than 20 years if experience with the marine service operations team.
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Dealers
Yamaha reveals ‘same but different’ 2024 snowmobile lineup
Sometimes it’s easy to discount a year when a manufacturer’s primary updates are “bold, new graphics.” Go ahead with your…
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Dealers
Yamaha to expand use of green aluminum
Yamaha Motor Company reached an agreement with an aluminum supplier to procure green aluminum and began using it as a…
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Dealers
Yamaha contributes half a million in outdoor grants
Yamaha Motor Corp., USA contributed more than $500,000 in grant awards to the Yamaha Outdoor Access Initiative (OAI) in 2022.…
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Dealers
Monster Energy and Yamaha strengthen global partnership
Yamaha Motor Corporation, USA (YMUS) has announced a renewal with Monster Energy, and its strengthened global partnership. The partnership will…
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Dealers
Yamaha offers Ukraine aid with portable generator shipment
Yamaha Motor Co. has delivered 215 portable power generators for Ukraine to the Japan International Cooperation Agency (JICA). The generators…
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Dealers
Yamaha continues support of USMCA in 2023
Yamaha Motor Corporation recently committed its third consecutive year to support the U.S. Motorcycle Coaching Association (USMCA). Last year, the…
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Dealers
Yamaha reveals Stay Outdoors Program grant recipients
Yamaha Financial Services has announced that almost $100,000 will be distributed to the first recipients of the Stay Outdoors Program…
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Dealers
Yamaha honors champions at 10th annual induction ceremony
Yamaha Motor Corporation, USA, honored nine Yamaha bLU cRU champions at the 2022 Yamaha Wall of Champions induction ceremony. The…
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Dealers
Yamaha funds damaged trail restoration
Yamaha has announced the $116,000 contribution in grant awards from the Yamaha Outdoor Access Initiative (OAI) for the third quarter…
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Dealers
Yamaha Watercraft recognizes 2022 District Manager of the Year
Yamaha Marine Business Unit has named Adam Williamson, Mountain West district manager, its 2022 District Manager of the Year. The…
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Dealers
Yamaha announces 2023 AmPro racing team
AmPro Yamaha has announced a powerhouse lineup for 2023 with the signing of Ricky Russell to lead the charge in…
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Dealers
Yamaha bLU cRU riders compete at Thor Mini O’s Winter Olympics
Monster Energy Yamaha Star Racing’s rider Haiden Deegan lead the team with five victories at the 51st annual Thor Mini…
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Dealers
Yamaha Marine to utilize plant-derived materials for PWC
Yamaha Marine U.S. Business Unit has announced that it will soon use plant-derived cellulose nanofiber (CNF) reinforced resin in the…
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