V-twin
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Buell
2026 Buell Super Cruiser enters production, debuts at Barber Vintage Festival
First unveiled as a prototype in early 2023, the 175-hp performance cruiser now heads to the assembly line with its…
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Distributors/Aftermarket
Baker Drivetrain hires James Simonelli as brand manager
Simonelli, well known in motorcycling's technical circles, makes his return to Baker after working for the company earlier in his…
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Motorcycle
Daytona tourism officials report attendance dip for Bike Week 2025
According to a news report, a significant dip in visitors to Bike Week 2025 in Daytona Beach has created concern among the…
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Ducati
Ducati reveals 2025 Multistrada V2
The completely redesigned mid-size crossover Multistrada V2 sets new benchmarks for lightness, handling, and ease of riding.
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Distributors/Aftermarket
Hadayia returns to S&S as director of business development
Charlie Hadayia Jr. spent his first stint with S&S from 1998 – 2010, where he worked his way up to…
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Distributors/Aftermarket
Race Winning Brands adds David Zemla to sales team
Zemla brings extensive experience, most recently as vice president of marketing for S&S Cycle and director of U.S. operations for…
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Motorcycle
Sega reveals real-life version of Shadow the Hedgehog Motorcycle
With the upcoming "Sonic X Shadow Generations" video game set to release in the fall of 2024, Sega announced a…
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Aftermarket
Rekluse taps Randy Mullinix as product manager
Mullinix comes to the Boise, Idaho-based Rekluse team with an impressive background in the powersports industry.
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Latest News
The V-twin motorcycle market is cruising ahead
Data shows that younger riders are returning to the DIY building basics, buying used bikes and updating them with a…
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Hot Products
SBS launches new rear LS brake compound at EICMA
The product transition includes more than 95% of brake pad products produced by SBS, and the removal of hazardous materials…
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Latest News
S&S Cycle promotes Santiago to key accounts manager
Santiago joined S&S Cycle in 2017, initially working from its Viola, Wisconsin headquarters and then assuming responsibility for Southwest dealer…
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Distributors/Aftermarket
D-A Lubricant Company teams up with AMRA Drag Race Series for 2023
D-A Lubricant, the parent company of PennGrade1 High-Performance Oil, has announced a partnership with American Motorcycle Racing Association (AMRA) for…
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Dealers
‘Southern Breeze’ motorcycle shop opens in Georgia
Fairmount, Georgia, has been a hotspot of development lately, according to Andy Lowery, owner of Southern Breeze motorcycle shop. As…
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Dealers
New motorcycle shop opens near Sturgis, South Dakota
“We’ve always wanted to open a shop, and what made us decide to do it is just our passion and…
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Dealers
Drag Specialties adds Stofle as sales rep
Drag Specialties has added Nick Stofle to its sales team roster, covering the Phoenix/Tucson area. Stofle comes to Drag Specialties…
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Dealers
Drag Specialties adds Northeast region sales rep – and his six bikes!
Drag Specialties has announced that Ralph Bonin is the newest sales rep for the Northeast region covering New Jersey. Bonin…
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Dealers
Drag Specialties signs three-year sponsorship deal
MotoAmerica announced that Drag Specialties has signed a new three-year agreement to be an official partner of the Mission King…
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Dealers
Drag Specialties Ride celebrates 15 years with Alabama event
Top dealers who sell more Drag Specialties than most were treated to a glorious celebration of their success as part…
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Distributors/Aftermarket
Twin Power reveals Max+ batteries for V-twins
Tucker’s Twin Power brand has added a new line of American-made, high-performance batteries to its product line and will begin…
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Dealers
New ethanol stabilizer, brake and contact cleaners, chain wax launch
A new line of high-performance chemicals for V-twins and cruisers are ready to be additional lines on your customers’ purchase…
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