UTV
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Polaris
Polaris Q3 sales rise 7% to $1.8 billion
Coming on the heels of the majority sale of its Indian Motorcycle brand, Polaris posted a successful third quarter, driven…
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UTV
Polaris continues its 2026 off-road offerings with new RZR, Ranger models
Polaris expands its off-road lineup for the 2026 model year with several RZR upgrades and two all-new Ranger XD 1500…
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UTV
Massimo expands UTV lineup with Buck 450 and T-Boss 900L crew models
The company says the new UTV rollout is the start of its investment in its product offerings, giving customers more…
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Distributors/Aftermarket
Meyer Distributing expands powersports portfolio with EFX Tires partnership
The partnership adds depth to Meyer’s expanding powersports division, which has seen strong growth in both product demand and customer…
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UTV
Argo unveils newest commercial UTV
Powered by a four-stroke, three-cylinder, liquid-cooled engine, the XU 850 delivers 48 lb-ft of torque, 2,000-pound towing capacity and a…
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BRP
Sandy Scullion discusses new launches and focus on powersports at Club BRP
In Episode 38 of the Power Hour podcast, we sat down with BRP President of Powersports and Marine, Sandy Scullion,…
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UTV
Polaris’ Camp RZR returns to kick off dune-riding season
Held at Glamis Imperial Sand Dunes, this annual event ignites passion and adventure in every attendee through off-road demo rides,…
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Polaris
Polaris’ military UTV named finalist in ‘Coolest Thing Made in Minnesota’ contest
Polaris has advanced to the final round of the Coolest Thing Made in Minnesota contest with its MRZR military-grade side-by-side,…
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Service Providers
Cycle Trader’s SSI shares ‘State of the Powersports Industry’ report for July
The pre-owned segment was the bright spot with ATVs/UTVs and dual sport bikes posting slight gains, while touring also improved…
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Side-by-Side
Vanderhall begins deliveries of electric Brawley GTS, strengthens dealer network
The Brawley GTS, priced from $49,950, introduces a fully enclosed, climate-controlled four-seat cabin to the off-road EV segment, targeting riders…
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UTV
Massimo adds electric UTV to its vehicle lineup
Massimo's entry into the E-UTV segment signals that the market for electric UTVs and ATVs could be expanding, following Can-Am's…
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UTV
Kubota first to earn new supply chain sustainability certification
Kubota can now display the Supply Score seal across its facilities, packaging, and marketing, signaling to dealers, customers, and partners…
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Features
Skelton’s Motorsports leans on family, service for early success
Skelton’s Motorsports may have only opened five years ago, but the roots of this family-owned powersports dealership were established decades…
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Dealers
Off-road market growth presents opportunity for dealers
Global Market Insights and other data predict that the U.S. off-road vehicle market is on a fast growth track, with…
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CFMOTO
CFMOTO reveals 2026 model lineup with expanded distribution, and feature updates
The launch underscores CFMoto’s position as the No. 3 provider of off-road vehicles and motorcycles in the United States, supported…
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UTV
SEMA acquires ORBA to strengthen off-road and powersports advocacy
SEMA has acquired the Off-Road Business Association, a move that unifies two influential voices in the off-road and powersports industries.
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UTV
CPSC withdraws ROV and UTV rulemakings, shifts focus to real-world hazards
The move signals a major shift in the agency’s regulatory agenda, emphasizing hazards backed by science and data rather than…
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ATV
Report finds Canada has 142,000 kilometers of powersport trails
A new national study reveals that Canada’s off-road trail network is among the largest in the world, encompassing over 142,000…
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Honda
Honda South Carolina Manufacturing rolls 500,000th UTV off the line
The landmark unit — a Pioneer 1000 — rolled off the line during a plant-wide celebration, underscoring the facility’s role…
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UTV
UTV Source to celebrate ‘National UTV Day’ on August 18
UTV Source, a supplier of UTV and SXS parts and accessories, aims to create an annual tradition that celebrates both…
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