Suzuki
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Motorcycle
KTM’s Tomac finishes first in the 450MX at the SMX opener in Anaheim
The opening round of the 2026 SMX World Championship saw Eli Tomac take home the 450MX title, while in the…
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Suzuki
Suzuki brings back popular bike, ATV models to its 2026 lineup
Returning to Suzuki's 2026 motorcycle and ATV lineup includes the GSX-S1000GX, the DR-Z4SM, and the complete KingQuad ATV range.
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Dealers
Suzuki launches rewards program for new vehicle referrals
The pilot program rewards new and existing Suzuki powersports owners with vouchers towards the purchase of parts, accessories, or service.
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Dealers
Maine dealership transitions to new ownership as longtime GM takes the helm
See how this Sanford, Maine dealership continues its growth and customer-focused legacy under the familiar leadership of Kevin Normand.
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Suzuki
Suzuki modernizes iconic “S” emblem for first time in 22 years
The new emblem keeps the instantly recognizable “S” silhouette that has symbolized Suzuki since 1958, but trades the 3D chrome…
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Suzuki
Suzuki rolls out second wave of 2026 bike models
Spanning sport, street, adventure, and dual sport categories, Suzuki’s versatile 2026 lineup offers enthusiasts a wide range of machines for…
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Motorcycle
Vintage Motorcycle Days 2025 draws tens of thousands, celebrates Suzuki milestones
The AMA Vintage Motorcycle Days remain a major draw for the powersports community each summer, serving as both a celebration…
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Suzuki
Suzuki reveals 2026 GSX-R1000/R and 40th anniversary GSX-R editions
The GSX-R story began in 1985 with the debut of the GSX-R750, a groundbreaking sportbike that brought race-level technology to…
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ATV
Suzuki doubles KingQuad warranty to four years in new ‘4x4x4’ promotion
Dealers looking to boost ATV floor traffic this fall may find the 4x4x4 campaign offers compelling messaging — pairing a…
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Suzuki
Suzuki rolls out first wave of 2026 models headlined by new GSX-8T and GSX-8TT
Suzuki’s first 2026 wave highlights a balanced mix of new model development and proven performers. With the addition of the…
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Suzuki
Suzuki named Marque of the Year for AMA Vintage Motorcycle Days
As a partner with AMA for this year's VMD, Suzuki will be on site with a historic bike display and…
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Suzuki
Suzuki reveals 2026 GSX-8T and GSX-8TT sport standards with retro styling
Suzuki says the GSX-8T evokes the confident stance of classic standards like the T500 Titan, while the GSX-8TT channels late…
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Suzuki
Suzuki Marine promotes two execs to VP roles
Suzuki Marine USA has promoted Brandon Cerka to vice president of sales and marketing and Jacob Ewing to vice president…
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Suzuki
Suzuki lays foundation for new motorcycle plant in India
The new plant, which will sit on 100 acres, is a $139.71 million investment from Suzuki, with an initial production…
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Motorcycle
Big four Japanese OEMs collaborate on hydrogen technology
Japan's big four OEMs have formed a group that includes engineers and academics from Honda, Suzuki, Kawasaki, and Yamaha to…
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Suzuki
Suzuki launches ‘Take it to the Streets’ demo event for the 2025 DR-Z4S
Suzuki Motor USA is taking it to the streets with its DR-Z demo event, where enthusiasts get a unique opportunity…
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Motorcycle
Roczen and Hampshire taste Daytona Supercross victory
Suzuki’s Ken Roczen became the sixth different Monster Energy AMA Supercross winner of the season in just the first eight…
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News
Suzuki offers early reservation and pricing for 2025 DR-Z models
Customers who place a reservation with an authorized Suzuki dealer during the program will receive priority delivery and a special…
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Suzuki
Suzuki announces final 2025 models
Suzuki brings back iconic favorites from several categories, including sportbike, street, crossover, sport touring, and adventure.
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Suzuki
Suzuki reveals redesigned DR-Z models for 2025
Building the success of Suzuki’s renowned DR-Z series, the all-new DR-Z4S and DR-Z4SM deliver the ideal blend of performance, versatility,…
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