Harley-Davidson
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Harley-Davidson
Florida Harley-Davidson dealership property sells for $16.75M
As part of its recent five-dealership acquisition, Sonic Automotive purchased Space Coast Harley-Davidson for $16.75 million in real estate alone.
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Harley-Davidson
Harley details capital-light overhaul of finance arm, dealer support unchanged
Despite the structural changes, executives reiterated that HDFS remains a core component of Harley-Davidson’s business model, supporting both retail customers…
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Dealers
Pennsylvania AG charges three in Harley-Davidson dealership theft ring
Authorities identified the defendants as members of the Guerilla Motorcycle Club, a chapter of the Maryland-based Wheels of Soul.
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Dealers
Sonic expands footprint with five Harley dealership acquisitions
Sonic Automotive is accelerating its push into powersports retail, announcing the acquisition of five Harley-Davidson dealerships across key U.S. markets…
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Motorcycle
Harley-Davidson launches new global brand platform RIDE
Harley-Davidson says its new RIDE initiative looks to set the stage and usher in a new era of Harley-Davidson, while…
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Dealers
Virginia Harley-Davidson consolidation comes into focus following Bayside sale
The previously reported consolidation of Harley-Davidson dealerships in Virginia’s Hampton Roads region is now clearer following the completed sale of…
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Harley-Davidson
Buy-sell transaction of two Virginia H-D dealerships officially close
The deal, initially reported on Feb. 24, involved the estate of Mary Hughes selling to the largest Harley-Davidson dealership group…
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Distributors/Aftermarket
WPS now distributes Sawicki black-ceramic Intimidator exhausts
Sawicki says the move will reduce wait times for dealers looking for the premium black ceramic finish, one of the…
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Motorcycle
Harley unveils new cafe racer concept inspired by original ’70s model
The RMCR is a carbon-fiber concept built around the 1250cc Revolution Max motor, and pays tribute to the legacy of…
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Motorcycle
Harley announces new styling options, including chrome finishes
Harley-Davidson's new chrome option will be available for the Road Glide 3 and Low Rider S models; a solo option…
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Harley-Davidson
Harley ends yearly Homecoming festival, shifts to milestone events
The company confirmed the four-day festival — which featured major concerts and motorcycle celebrations in its hometown — will not…
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Dealers
Ricart Automotive sells Farrow Harley-Davidson
Billed as "America's oldest Harley dealership," the store will be acquired by the Schipper family, an established multi-store Harley-Davidson operator…
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Harley-Davidson
Oklahoma dealer earns Bar & Shield Award for customer experience, excellence
Diamondback Harley-Davidson received the 2025 Platinum Bar & Shield Award for exceptional service, a recognition given to the top five…
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Harley-Davidson
Virginia Harley-Davidson dealerships to consolidate under new ownership
In a Feb. 21 report by WAVY’s John Eldridge, Hampton Roads Harley-Davidson and Southside Harley-Davidson announced they will combine operations…
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Dealers
NPDA expands board as membership tops 400 dealers
With NPDA membership surpassing 400 dealers, the association’s bylaws called for additional board seats.
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Harley-Davidson
India-U.S. trade framework grants zero-duty access for premium Harley-Davidson bikes
India’s motorcycle market is huge — totaling tens of millions of units annually — but the premium 800cc+ segment remains…
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Harley-Davidson
Harley-Davidson details reset plan as Q4 loss widens
North America retail sales declined 13% for the full year but rose 5% in the fourth quarter, driven by strength…
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Distributors/Aftermarket
Dunlop named official tire supplier for Harley-Davidson Bagger World Cup
Dunlop will supply all official tires and provide full trackside tire services for the championship, while also supporting the series…
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Harley-Davidson
Harley-Davidson unveils ‘Chapter Two’ of its 2026 lineup
The 13-model release includes both new and updated bikes in the CVO, grand American touring, adventure, trike, and Enthusiast Collection…
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Dealers
Towers adds to his portfolio, buys Iowa H-D store from McGrath family
The deal marks the sixth Harley-Davidson dealership purchased by Steven Towers over the last three years, and his second H-D…
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