dealers
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Service Providers
ZiiDMS adds new regional sales representative
Dealer management system provider ZiiDMS welcomes Jaime Williams to its team, where he will serve as a regional sales representative…
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Features
Today’s hiring landscape: Hooking top talent
Industry recruiting expert Jan Plessner of Action Recruiting shares practical strategies for powersports dealers navigating today’s tightening labor market.
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Features
How AI can help dealers work smarter, not harder
Jacob Berry, host of the Dealership Fixit Podcast, sat down with marketing strategist Brent Wees to talk about how dealers…
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Distributors/Aftermarket
Powersports manufacturer seeks ‘stalking horse bid’ ahead of potential sale
A well-known U.S. powersports manufacturer and distributor with a network of more than 300 dealers has begun a strategic review…
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Triumph
Triumph dealers set to host nationwide holiday party Dec. 13
The nationwide celebration is a coordinated holiday event designed to bring riders together for a festive experience at local Triumph…
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Features
Dealership group keeps powersports passion alive in the Southwest
Brothers and lifelong enthusiasts Tanner and Trey Gearn turned a love for powersports into a four-dealership network spanning across New…
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Features
North Dakota dealer’s auto experience helps SxS sales surge
The North Dakota dealership is seeing a spike in side-by-side sales, thanks to the evolution of machines like the Can-Am…
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Dealers
Massimo strengthens dealer channel with appointment of new VP
In his new role as VP of dealer development, Ron Luttrell will lead Massimo's dealer network expansion, onboarding, and performance…
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Dealers
Ducati New York named 2025 Dealer of the Year for North and South America
Ducati says it recognized Ducati New York for upholding its highest global showroom standards and demonstrating outstanding client relationship management.
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Dealers
AIMExpo adds education sessions, more OEM exhibits to the 2026 slate
Garage Composites will hold four dealer education sessions at the annual trade show; Beta Motorcycles will exhibit its full model…
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Features
How dealers can survive (and thrive) the final months of the year
Powersports industry veteran Melissa Coffey offers dealers tips on how to strengthen customer relationships, clean up operations, and build momentum…
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Dealers
Suzuki launches rewards program for new vehicle referrals
The pilot program rewards new and existing Suzuki powersports owners with vouchers towards the purchase of parts, accessories, or service.
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Nifty 50
PSB opens Nifty 50 contest for 2026 products
Nominations are due Wednesday, December 31. 2025, so we invite you to consider which of your products should be included…
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Dealers
Keeway strengthens dealer support with new management hires
Keeway America added to its U.S. management team with the appointment of Southwest region sales manager Eric Dew and service…
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Dealers
Mountain Motorsports expands with new store in Tennessee
Mountain Motorsports is expanding its footprint in the Southeast with a new dealership currently under construction at Jordan Crossing in…
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Indian Motorcycles
Indian Motorcycle rolls out 2026 lineup with the new Sport Scout RT
Along with the new Sport Scout RT, Indian also announced new paint options and authentic Indian Motorcycle accessories across its…
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Dealers
RideNow consolidates, rebrands two Arizona Harley stores
The merger will bring two RideNow Harley-Davidson dealerships in Tucson, Arizona, under one roof, with the newly merged stores rebranded…
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ATV
Honda to spotlight innovation at AIMExpo 2026, invests $9.6 million in ATV plant
As Honda prepares for AIMExpo and invests in U.S. manufacturing, both initiatives underscore its commitment to dealer relationships, American production,…
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Features
The Turn Around Project — Episode 5: Rebirth
The final chapter of 'The Turn Around Project' ends with Max Materne and his team successfully resuscitating his former dealership…
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Features
Dealers unite at DealerConnect for fresh insight and optimism
This year's DealerConnect, held in Columbus, Ohio, Sept. 21-23, saw a record-breaking turnout with dealer attendance surging 300% over last…
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