dealers
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KYMCO
The StaffMay 14, 2026Kymco extends protection program for dealers
KymcoUSA has relaunched its extended protection program, which it says gives dealers an easy way to increase per-unit revenue while…
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Distributors/Aftermarket
The StaffMay 14, 2026Parts, Drag, both named sponsors of two AMA Flat Track events
Parts Unlimited is now the entitlement sponsor of ThrottleFest, while Drag Specialities was named the official entitlement sponsor of the…
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Kawasaki
The StaffMay 14, 2026Plessner: This is where memories are made
Powersports industry recruiter Jan Plessner explains that dealers aren't just selling machines, but rather experiences that create life-long memories.
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Husqvarna
The StaffMay 13, 2026Husqvarna announces refreshed motocross lineup for 2027
The nine-bike lineup features machines from 50cc to 450cc, capable of tackling a variety of environments and suitable for a…
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Dealers
The StaffMay 13, 2026Reputation management in the age of online reviews
Business consultant Alan Miklofsky offers insight into how dealers can earn reviews, respond to criticism, and avoid letting a single…
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Features
The StaffMay 12, 2026The Dealer Lab: Delight by default
Industry veteran Max Materne talks about setting software and other dealer tools to the side and putting the focus back…
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Harley-Davidson
The StaffMay 7, 2026Crown Automotive acquires Boswell’s Country Roads Harley-Davidson
Consolidation continues among Harley stores throughout the U.S., as Boswell's Country Roads Harley-Davidson joins Crown Automotive and PowerSports Group.
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Dealers
The StaffMay 7, 2026The Dealer Lab: Podcast on dealer disruption, automotive influence, and the future of fixed ops
In Episode 26 of The Dealer Lab podcast, host Max Materne welcomes Brendan Baker, editor-in-chief of Powersports Business, for a…
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Yamaha
The StaffMay 7, 2026Yamaha Financial Services spotlights Rocky Mountain Cycle Plaza
The Rocky Mountain Cycle Plaza dealership was highlighted for its more than 10-year relationship with Yamaha Financial Services and its…
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Dealers
The StaffMay 6, 2026North Carolina dealership sells to Boston-based investor
Avalanche Motorsports in Washington, North Carolina, recently sold to Boston-area investor Brian Zimmerman. Viking Mergers & Acquisitions facilitated the transaction.
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Harley-Davidson
The StaffMay 6, 2026Harley’s Q1 results show retail strength, as ‘Back to the Bricks’ strategy revealed
The good news from Harley's Q1 was that global retail motorcycle sales rose 8% year-over-year to 33,507 units, led by…
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Moto Morini
The StaffMay 6, 2026Moto Morini deploys AI sales agent to boost dealer leads
Moto Morini is leaning into artificial intelligence to strengthen its connection with U.S. consumers and dealers, announcing the rollout of…
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Features
Chris OfficerMay 5, 2026Dealer Council chair weighs in on Harley’s struggles, recent reset
George Gatto, dealer and chairman of NPDA’s Harley-Davidson Dealer Council, gives his perspective on the latest challenges The Motor Company…
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Harley-Davidson
The StaffMay 5, 2026Harley recalls more than 88,000 motorcycles over crankcase pressure issue
Harley-Davidson dealers have been instructed to inspect the breather port and repair any blockage at no cost to owners. Notification…
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Dealers
The StaffApril 30, 2026TecAssured appoints Autumn Dennis as new VP of sales
Dennis' background includes retail automotive, F&I, and enterprise SaaS, giving her a unique perspective on both the dealership and the…
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Finance and Insurance
The StaffApril 30, 2026Husqvarna partners with Octane, Huntington to streamline OPE financing
The “Huntington Bank Powered by Octane” program enables Husqvarna OPE dealers to manage the full sales and financing process within…
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Harley-Davidson
The StaffApril 29, 2026Florida Harley-Davidson dealership property sells for $16.75M
As part of its recent five-dealership acquisition, Sonic Automotive purchased Space Coast Harley-Davidson for $16.75 million in real estate alone.
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Dealers
Brendan BakerApril 23, 2026NATDA partners with NCM Associates to expand dealer training
NATDA members will now have access to 20 Groups built specifically for trailer dealers, along with a new “Express” format…
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Service Providers
The StaffApril 23, 2026NPA promotes from within, elevates Maxon to regional operations manager
Brad Maxon has been with National Powersport Auctions for 12 years, most recently serving as the company's operations manager in…
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Dealers
The StaffApril 22, 2026Pennsylvania AG charges three in Harley-Davidson dealership theft ring
Authorities identified the defendants as members of the Guerilla Motorcycle Club, a chapter of the Maryland-based Wheels of Soul.
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