A 44,000 square-foot superstore that offers a variety of used and pre-owned PWC, motorcycles, ATVs and side-by-sides is taking their customer service to a new level with news of an ...

When Woods Cycle Country in New Braunfels, Texas, decided to add Indian to its lineup, the dealership made a 3,500 square-foot addition to house the new brand's showroom. Woods Indian ...

It’s hard to believe that the March 18-31 timeframe has come and gone, but indeed it has, and that means the doors are back open to the public at GO ...

With the safety of its local community in mind, Logan Powersports Group’s four locations in West Virginia and Kentucky will remain closed temporarily until at least April 15 due to ...

I think we are all guilty of waiting for “It.” From the movies we watch, the stories we read, the news we hear, “It” is all around us for most of our lives. It seems like (at least in my case) I have found myself falling into “Its” web despite knowing better. “It” is that breakthrough product, that new unit, that one sales strategy, that new employee, that new marketing plan that we think will reward us with the one big pay day.

Change is good. Think of the most successful retail stores regardless of industry, and we can agree that they all have something in common: they regularly change their in-store displays.

Most new prospects who visit a dealer’s booth for the first time aren’t ready to commit on the spot. In fact, most sales are closed with prospects that dealers have been working with for a while, even as far back as past shows. Motorcycles, ATVs and other powersports products are luxury purchases that often require a long-term research and buying process, so this first visit usually marks the beginning of the sales process, not the sale per se.

A customer purchases a new major unit – a snowmobile – from his favorite dealer. As part of the purchase he also spent $1,500 in performance parts, $900 in service work to install them and $500 on a new jacket to match his sled. His total expenditure is more than $15,000.

Recently, while preparing for an upcoming side-by-side ride, I was on the hunt for off-road gear. As a novice, I needed nearly everything: a helmet, goggles, a jersey, pants and gloves. I began my hunt on the Internet, just like most customers do these days, but what I found was quite disappointing.

Earlier this year, New Jersey Gov. Chris Christie signed a bill into law allowing Sunday motorcycle sales. While pushing for the change in law, New Jersey motorcycle dealerships observed that many of their customers had been crossing over the state line into Delaware to shop on Sundays.