customer service
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Dealers
Dealership offering 3-D archery event as part of 2021 model showcase
A 44,000 square-foot superstore that offers a variety of used and pre-owned PWC, motorcycles, ATVs and side-by-sides is taking their…
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Dealers
Newest Indian dealership delivering ‘concierge level’ brand service
When Woods Cycle Country in New Braunfels, Texas, decided to add Indian to its lineup, the dealership made a 3,500…
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Dealers
GO AZ Scottsdale re-opening; temperature checks for staff, customers
It’s hard to believe that the March 18-31 timeframe has come and gone, but indeed it has, and that means…
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Dealers
Logan Powersports extends temporary closure date
With the safety of its local community in mind, Logan Powersports Group’s four locations in West Virginia and Kentucky will…
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Waiting for the big one
I think we are all guilty of waiting for “It.” From the movies we watch, the stories we read, the…
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What’s new when customers walk into your dealership?
Change is good. Think of the most successful retail stores regardless of industry, and we can agree that they all…
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Get a jump on show follow-up
Most new prospects who visit a dealer’s booth for the first time aren’t ready to commit on the spot. In…
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It’s a game of ‘niches’
A customer purchases a new major unit – a snowmobile – from his favorite dealer. As part of the purchase…
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Are you prepared to serve all customers?
Recently, while preparing for an upcoming side-by-side ride, I was on the hunt for off-road gear. As a novice, I…
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Is your dealership closed when customers want to buy?
Earlier this year, New Jersey Gov. Chris Christie signed a bill into law allowing Sunday motorcycle sales. While pushing for…
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How to avoid the penny wise and pound foolish trap
Scenario: A customer purchases a new ATV from his local dealer. The next year he goes back to purchase two…
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It pays not to be lax in your F&I services
What is it that customers like about department stores like Wal-Mart and Target? What drives consumers there week after week?…
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Be successful with e-commerce
Many dealerships offer their customers the added convenience of online shopping for parts and accessories. With so many sites offering…
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Are you ready to sell electric vehicles?
As a new vehicle segment enters the market, a new customer is following. Electric vehicles, including motorcycles, side-by-sides and city…
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Ask and you shall receive
A customer’s perception of a dealership is based on his entire experience, not just the initial major unit purchase. Every…
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Don’t talk your customers out of buying
If your salespeople are having trouble turning shoppers into buyers, find out if the salespeople are talking customers out of…
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Does your facility really make any difference to sales success?
The best sales team selling out of a tent will run rings around an unskilled sales team at a beautiful…
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Customer touches are critical
Scenario - The call center discovers a service customer that is totally unhappy with his experience at a certain dealership.
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Does your sales team sell, or are they ‘museum curators’?
Our company applies the term, ‘museum curator’ to describe salespeople who are friendly and knowledgeable and will happily answer any…
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Loyalty comes from good customer experiences
There's nothing about pricing and promotions that creates loyalty. All it does is train customers to shop for the lowest…
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