News
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Spirit Motorcycles thrives despite a $1.8 million loss in revenue
Despite a 15% drop in revenue, Spirit Motorcycles in San Jose, California found a way to increase its net income…
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Sensible Weather teams up with Polaris Adventures for weather guarantees
Sensible Weather, a provider of weather guarantees for travel and outdoor experiences, is teaming up with Polaris Adventures, Polaris's experience…
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Motorcycle Classics, Royal Enfield to sponsor Hall of Fame Bike Show at Vintage Motorcycle Days
Motorcycle Classics magazine has been named the title sponsor and Royal Enfield the presenting sponsor of the AMA Motorcycle Hall…
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LiveWire reveals S2 Patrol models for law enforcement and security fleets
The S2 Patrol Del Mar and Alpinista models incorporate the performance and safety features of the standard bikes with dedicated…
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Ducati and Lamborghini partner for the third time at Milano Design Week
Ducati and Lamborghini, two iconic symbols of Italy, have partnered for a third time, and presented its newest project at…
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Powersports Industry applauds bill that ensures fair funding to Recreational Trails Program
Leaders in the powersports industry, including the MIC, have shown strong support over a bipartisan bill that would fully fund…
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Verge pushes e-motorcycles to the limit with record-breaking ride
Verge Motorcycles took one of its bikes more than 192 miles on a single charge through London, setting a Guinness…
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April aftermarket products and equipment
PSB shares the latest products, from tire changes to tank bags. These products have been released recently and can be…
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Report: Inflation lower than expected in March
Core inflation ran at a 2.8% annual rate, with a slight uptick of 0.1% for the month. Core inflation excludes…
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Harley board member quits due to ‘underperformance’ and ‘cultural depletion’
Jared Dourdeville, partner at New York-based H Partners Management and an independent board director at Harley-Davidson since 2022, abruptly resigned…
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Racer X offers luxury camping experience for Motocross of Nations at Ironman Raceway
Fans can camp in style at this year's Motocross of Nations, as the brand-new Racer X GlampGround will provide an…
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BRP continues its marine business dump with sale of Alumacraft
BRP has reached an agreement with Bryton Marine Group to sell its fishing boat operation Alumacraft, a deal that falls…
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Polaris extends its financing partnership with Sheffield Financial
Sheffield Financial, a division of Truist Bank, and Polaris, a global-leading powersports manufacturer, have extended their long-standing retail financing partnership,…
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April recalls: BMW M1000, Honda ADV 160, Pioneer, Talon and Polaris RZR
BMW M 1000 XR and M 1000 R motorcycles have a steering damper issue. Honda's ADV 160 scooter gets recalled…
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Northcoast Research shares spring promo insights report for ORV segment
Northcoast Research, an equity research firm, recently released its report on the promo environment in Q1, specifically focusing on BRP…
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Kioti announces leadership changes
Kioti recently announced key leadership changes to strengthen its growth strategy across North America. The company has named Don Lowe…
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Hanover Powersports is Revving Up Summer Sales
Hanover Powersports, a family-run dealership operating in the heart of Morris County, New Jersey, sells everything from motorcycles and ATVs,…
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Ducati debuts its first-ever motocross bike
Ducati’s first-ever motocross bike, the Desmo450 MX, brings superbike performance technology off-road, with features like a high-performance Desmodromic distribution engine…
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Scooterworks USA acquires Parts for Scooters
In a deal announced March 28, Scooterworks USA, a scooter parts and accessories supplier, acquired Parts for Scooters, an online…
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UTV Rally Northland moves to new location in Coconino National Forest
The 9th Annual UTV Rally is back, and in a new location just 10 minutes south of Mormon Lake, off…
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