News

With 52 riders from 16 countries entered in the 81st running of the Daytona 200, the race is truly back to where it once was as far as international riders ...

Bryan Smith has been named the new series director of Progressive American Flat Track, moving up from his current role as the director of industry relations. Bryan Smith has been ...

Synchrony has announced its new Outdoors Credit Card is now available to more than 5,000 powersports dealers across the U.S. The card makes it easy and affordable for millions of powersports ...

Octane has launched Octane Preferred, an innovative business-to-business (B2B) loyalty program with exclusive benefits for dealers. The multi-tiered program builds on Octane’s fast and easy digital experience and is available ...

Team Winnebagoland Powersports Center has served the Oshkosh, Wisconsin area since 1975, after Cyril “Cease” Van Zeeland relocated from Little Chute, where he started his business a year before. Van ...

Snow Goer, a sister publication of Powersports Business, has covered the release of the 2024 Polaris snowmobile lineup. Polaris reveals new products in its mountain segment and states that the focus ...

BRP received numerous boating industry awards during the 2023 Discover Boating Miami International Boat Show. The all-new Rotax S outboard engine received two awards: the Marine Power Innovation Awards (MPI) and the National Marine Manufacturers ...

Triumph Motorcycles has reported that 2022 was closed with record-breaking global sales results. Since 2020, Triumph’s sales have increased by a record 31% with 83,389 riders worldwide purchasing a Triumph ...

The Roland Sands Design Indian Motorcycles King of the Baggers (KOTB) and Mission Super Hooligan (Mission SHNC) race team will compete in the upcoming MotoAmerica season, kicking off at Daytona ...

Metzeler Tire North America has announced the return of its #madewithmetzeler bike builder program for 2023. This program is designed to support custom bike builders nationwide who have plans to ...