A growing list of Hollywood stars, racing icons, custom builders, professional athletes and industry icons will be taking part in the Sturgis Buffalo Chip’s three signature rides this August. Attendees ...

Mahindra has released a statement on the International Trade Commission’s ruling on Roxor’s legal matter with FCA. MAHINDRA MEDIA STATEMENT ON ITC RULING WITH FCA UPDATED 6/19/20 To our ROXOR ...

BRP has started the summer by winning three prestigious Red Dot Design Awards, which focus on the design quality and innovation potential of the products submitted. The laureates of these ...

The International Snowmobile Hall of Fame’s Class of 2020 includes an inductee with ties to Powersports Business. John Prusak, editor and publisher of Snow Goer magazine who has held various ...

A U.K.-based advanced engineering company is leading a consortium to design an innovative, low cost electric vehicle chassis that has the potential to provide an environmentally compatible alternative to the ...

Indian Motorcycle has launched a revolutionary new technology geared to improved rider comfort through a patent-pending system that delivers superior cooling for a more pleasant riding experience in warm weather. ...

Only Powersports Business brings you the latest on how aftermarket companies in the personal watercraft segment are meeting demands during COVID-19, including SBT, Hydro-Turf and RIVA Racing. From safety requirements ...

Oak flooring, matte black walls paired with bespoke Italian-made, MV Agusta-branded furniture: DMC Moto, MV Agusta’s new official store in Birmingham, has made every effort to create the perfect dealership ...

In a research note provided to Powersports Business, BMO Capital Markets analyst Gerrick Johnson reports on Polaris inventory concerns at the dealer level that could impact sales. Johnson reports BMO ...

Continuing to set the benchmark, Husqvarna Motorcycles’ model-year 2021 off-road and dual-sport range delivers true performance motorcycles that ensure superior riding experiences. A complete line-up of 2-stroke and 4-stroke machines ...