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LIQUI MOLY: powersports segment ‘rapidly growing’

Oil and additive specialist LIQUI MOLY will continue to target its investments in powersports, according to a recent announcement.

“Compared to our automotive core business, this is a small but also rapidly growing market,” said Sebastian Zelger, CEO of LIQUI MOLY USA/Canada. “It is also a very technologically oriented and quality-conscious market, which appeals to us… Anyone content with mediocrity has already lost in this sport. That’s why we want to help drivers win by providing them with top-class quality.”

LIQUI MOLY offers motor oils and additives, as well as, a comprehensive range of chemicals, all from a single source and all compatible with each other.

LIQUI MOLY Cera Tec is not only a very effective oil additive that reduces friction in the engine so that it can deliver more power. It also protects the engine from wear and reduces the risk of engine damage even in the event of oil loss.

In addition to the product range, LIQUI MOLY is also expanding its services for powersports, adding three employees who are specifically responsible for this segment.

LIQUI MOLY is also the title sponsor of the Legacy Off-Road racing series as well as the official oil and tech sponsor of the DP4 Off-Road racing series.

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